Qualitative Analytics for Business Decisions


In the recent times, qualitative research has been gaining importance for its unique role to find out solutions to complex business problems. It starts with collection of non-numerical data such as, text, image, and audio, and analysis to understand opinions, or experiences for a larger population. Qualitative tools can be used to derive in-depth insights into a problem or generate new ideas and/or knowledge as solutions to the complex problems. Qualitative analytics usually seek answers to questions about the ‘what’, ‘how’ or ‘why’ of a phenomenon, rather than questions about ‘how many’ or ‘how much’. Qualitative researchers and practitioners put more emphasis on generating and developing descriptions and explanations than upon testing pre-existing hypotheses. This 3 days MDP will enhance the decision-making skills of researchers and professionals using NVivo and R software.

Programme Objective

  • To enable participants to handle decision-making circumstances where data is not available in the numeric (quantitative) format.

Content & Mode Of Conduction

This programme will be conducting Online mode to cover following content:

  • Content Analysis
  • Thematic Analysis
  • Text Mining
  • Sentiment Analysis
  • Social Media Analytics

Who Should Attend

  • Industry Practitioners
  • Academicians
  • Researchers
  • Doctoral students

Programme Directors

Programme Directors Dates &
Programme Fees (excluding GST) Registration Link
Dr. Pradeep Kumar Tarei
Dr. Kapil Manohar Gumte
Start Date : 28 June, 2023
End Date : 29 June, 2023