Case Study


  • Kumar, A. & Vashistha, R. Bhagat Mishthan Bhandar: Strategies for Growth in the Company's Third Generation, (2022) Sage Business Cases, UK https://dx.doi.org/10.4135/9781529792669
  • Yadav, R. & Pandey, P. BluSmart: Building an ecofriendly experiences in app based ride hailing services, (2022), (W25576), IVEY, Canada (pp.1-11), https://hbsp.harvard.edu/product/W25576-PDF-ENG?Ntt=Blusmart
  • 2021

  • Vashistha, R. & Kumar, A. Bringing Professional Culture to a Family-Run Business, (2021) Sage Business Cases, UK https://dx.doi.org/10.4135/9781529759709
  • 2020

  • Yadav, R. & Pandey, P. Danone India: The Challenges of Expanding into an Emerging Market, (2020) South Asian Journal of Management Cases 9, 2, (pp.1-9)
  • Murthy, V. & G, J. Making of an entrepreneur: a journey with leather – MVR Leather, (2020) Emerald Emerging Markets Case Studies 10, 1, https://doi.org/10.1108/EEMCS-05-2019-0141
  • 2019

  • Sharma, A., Gupta, H. K., Sagar, M. & Pandey, T. Emami Men’s Fairness Cream: Creating A New Product Category, (2019) Journal of Case Research , India 10, 2, (pp.21-32)
  • Yadav, R. & Tudu, P. N. EnviGreen Biotech: An Eco-friendly Alternative to Plastic Bag, (2019) South Asian Journal of Management Cases 8, 2, (pp.207-214)
  • Bhattacharya, S., Matthew, R. & Yadav, R. Nilgai Foods: Positioning Packaged Coconut Water in India, (2019), (W19091), IVEY, Canada (pp.1-8), https://hbsp.harvard.edu/product/W19091-PDF-ENG?Ntt=Rambalak
  • 2018

  • Yadav, R. & Pandey, P. Bakey's Cutlery: An innovative sustainable products, (2018), (9B18A022), IVEY, Canada (pp.1-7), https://hbsp.harvard.edu/product/W18237-PDF-ENG?Ntt=Rambalak
  • 2017

  • Kumar, A. Turning Red Ocean More Red: Impact of Entry of Reliance Jio in Hyper-competitive Indian Telecommunication Industry, (2017) Jaipuria International Journal of Management Research, India 3, 2, (pp.86-93), https://doi.org/10.22552/jijmr%2F2017%2Fv3%2Fi2%2F162948
  • Sharma, N., Sahay, B. S. & Sarma, P. CORE PDS: empowering the poor, (2017) Emerald Emerging Markets Case Studies
  • Yadav, R. Patanjali Ayurveda Limited: Attraction of Ayurveda Products, (2017) South Asian Journal of Business and Management Cases 6, 1, (pp.100-108)
  • Roy, V., Sahay, B. S. & Charan, P. Akshaya Patra (Bhilai): purchasing and supply management, (2017) Emerald Emerging Markets Case Studies
  • 2016

  • Kumar, A. Can a Big Bazaar also sell an Armani: Will the Retail Repositioning by Maruti Suzuki Work, (2016) NSHM Journal of Management Research and Application, India 8, 1, (pp.30-34)
  • Shaikh, A. & Dey, K. “Patronage distribution and governance in VAPCOL: Girish Sohani's dilemma”, (2016) Sage Business cases http://dx.doi.org/10.4135/9781473972797
  • Sarma, P. & Sahay, B. S. Monitoring Mantralaya, (2016) European Case Centre
  • Jha, R., Sahay, B. S. & Charan, P. Eye Care at AIIMS Raipur, (2016) European Case Centre
  • Jha, R., Sahay, B. S., Yuvraj, G. & Chattopadhyay, M. Capacity Expansion at Ramakrishna Care Hospital, (2016) European Case Centre
  • Sharma, V., Sahay, P., Sahay, B. S. & EVM@ABC India Ltd., (2016) Handbook of Management Cases, ET Cases Publications