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V. Raj Kumar

Assistant Professor, Marketing

Raj Kumar V is an Assistant Professor in the area of Marketing Management at the Indian Institute of Management Jammu. Earlier he has worked with Vellore Institute of Technology and Anna University. He has done his Ph.D. & MBA from College of Engineering Guindy, Anna University, Chennai and B.Sc. (Visual Communication) from The New College, Chennai.

His research interest is in the area of Marketing and Data Sciences. In marketing, his topics of interest include Consumer-Brand Engagement (CBE) in Social Media, Anthropomorphism of brands, and Social media use for news and perception of social reality. Similarly, in Data Science, his topics of interest are Social Network Analysis, Text Mining, and Multi-Criteria Decision-Making.

  • Ph.D. – Anna University, Chennai
  • MBA – Anna University, Chennai
  • B.Sc. Visual Communication – The New College, Chennai
  • Teaching Fellow (2010 – 2014), Department of Management, College of Engineering Guindy, Anna University, Chennai - 600025
  • Assistant Professor (2019-2021), VIT Business School, Vellore Institute of Technology, Vellore - 632 014
  • Raj Kumar, V. & Suganthi, L. (2019). Relative Efficiency of Social CRM Softwares: A Hybrid Fuzzy AHP / DEA Approach. International Journal of Business Information Systems, 3(1), 27-44. (ABS,ABDC,Scopus), DOI : https://doi.org/10.1504/IJBIS.2019.099525
  • Dsilva Winfred Rufuss , D., Raj Kumar, V., Suganthi, L. & Iniyan, S. (2019). Studies on latent heat energy storage (LHES) materials for solar desalination application-focus on material properties, prioritization, selection and future research potential. Solar Energy Materials and Solar Cells, 189, 149-165. (SCI/SSCI/ESCI,Scopus), DOI : https://doi.org/10.1016/j.solmat.2018.09.031
  • Dsilva Winfred Rufuss, D. & Raj Kumar, V. (2018). Techno-economic analysis of solar stills using integrated fuzzy analytical hierarchy process and data envelopment analysis. Solar Energy, 159, 820-833. (SCI/SSCI/ESCI,Scopus), DOI : https://doi.org/10.1016/j.solener.2017.11.050
  • Anand , A., Dsilva Winfred Rufuss, D., Raj Kumar, V. & Suganthi, L. (2017). Evaluation of Sustainability Indicators in Smart Cities for India Using MCDM Approach. Energy Procedia: 4th International Conference on Power and Energy Systems Engineering, CPESE 2017 CPESE, (pp.211-215). Berlin, Germany: Elsevier
  • Aishwarya, R. & Raj Kumar, V. (2013). Understanding Public Engagement on Social Networking Sites Pages of Non-Profit Organisation. 7th North American Society for Marketing Education in India Conference Great Lakes Institute of Management Chennai, India:
  • Marketing Management I & II
  • Integrated Marketing Communication
  • Marketing Analytics
  • Retail Management

  • UGC-NET for Junior Research Fellowship (JRF), awarded through University Grants Commission –National Eligibility Test for Assistant Professor by Govt. of India, Dec 2013.