Dr. Kulwinder Kaur is an Assistant Professor in the area of Marketing at IIM Jammu. She holds a doctoral degree from the University Business School, Panjab University Chandigarh. She has also attended the Faculty Development Programme (FDP) at the Indian Institute of Management Ahmedabad. Her research interest includes Electronic Word of Mouth (eWOM), Digital Marketing, Green Marketing, and Qualitative Research.
Before joining IIM Jammu, she has worked as an Academic Associate in the field of Marketing at the Indian Institute of Management, Nagpur (2019-2021). She has presented papers at various national and international conferences. She is a certified Publons reviewer and has reviewed papers for Journal of Global Marketing(JGM), Journal of Global Information Management(JGIM), Management and Labour Studies (MLS), FIIB Business Review and Journal of Scientific Research and Reports.
Ph.D. in Marketing from University Business School, Panjab University Chandigarh.
ExEd-Marketing Tools for Digital Media and Platforms (Online), Indian Institute of Management Ahmedabad.
Faculty Development Programme in Pedagogy and Research Methods, Indian Institute of Management Ahmedabad.
Panjab University, Chandigarh.
- Kaur, K. & Singh, T. (2021). What motivates Consumers to Write Online Reviews? Qualitative Research in the Indian Cultural Context. Journal of Global Marketing, 1-19. (ABS,ABDC,Scopus), DOI : 10.1080/08911762.2021.1882022
- Kaur, K., Kumar, V., Syan, A. S. & Parmar, Y. (2021). Role of green advertisement authenticity in determining customers' pro-environmental behavior. Business and Society Review, (ABDC,SCI/SSCI/ESCI,Scopus), DOI : 10.1111/basr.12232
- Kaur, K. & Singh, T. (2021). Impact of Online Consumer Reviews on Amazon Books Sales: Empirical Evidence from India. Journal of Theoretical and Applied Electronic Commerce Research, 16(7), 2798-2807. (ABS,ABDC,SCI/SSCI/ESCI,Scopus), DOI : https://doi.org/10.3390/jtaer16070153
- Kaur, K. & Singh, T. (2020). Visual Information Impacting Electronic Word of Mouth Adoption: Mediating Role of Perceived eWOM Review Credibility. International Journal of Indian Culture and Business Management, 21(1), 78-93. (ABS), DOI : https://doi.org/10.1504/IJICBM.2020.109351
- Kumar, V., Hundal, B. S. & Kaur, K. (2019). Factors affecting consumer buying behaviour of solar water pumping system. Smart and Sustainable Built Environment, 8(4), 351-364. (ABDC,SCI/SSCI/ESCI,Scopus)
- Kumar, V. & Kaur, K. (2021). Applying Diffusion of Innovation Theory to Examine Indian Households' Intention to Adopt Solar Rooftops. First Virtual International Conference on Sustainable Finance, Economics & Accounting in the Pre-and Post-Pandemic Era Indian Institute of Management Jammu, Jammu:
- Kaur, K. (2019). Electronic Word of Mouth: The Effect of Online Reviews on Online Books Sales. Book of Abstracts: 2019 IIM Indore-NASMEI Summer Marketing Information Systems Conference: NASMEI Summer Marketing Information Systems Conference held on July 26-28, 2019 Indian Institute of Management Indore: Emerald Group Publishing (India) Private Limited
- Kaur, K. Motivation to write online reviews: Understanding Indian consumers’ perspectives through qualitative research. Doctoral Symposium held on December 09-11, 2020 Indian Institute of Management Kozhikode:
- Kaur, K. Impact of Normative Determinants on Perceived E-WOM Review Credibility: Categorically Moderating Analysis of Involvement. 7th PAN IIM World Management Conference held on December 12-14, 2019 Indian Institute of Management Rohtak, New Delhi:
- Kaur, K. & Dulgach, A. Impact of Informational Determinants on Perceived E-WOM Review Credibility: Categorically Moderating Analysis of Involvement. Management Education and Research Colloquium held on June 06-07, 2019 Indian Institute of Management Kashipur:
- Kaur, K. & Singh, T. Authenticity and Trustworthiness of Environmental threat appeals in Green advertising influencing pro- environmental behaviour. Chitkara University Doctoral Consortium held on May 17-18, 2019 Chitkara University Punjab:
- Kaur, K. & Singh, T. Impact of Visual Information on eWom Adoption: A mediating role of perceived eWom review credibility. International Conference on Global Issues in Management held on 26th February, 2019 UBS, Panjab University, Chandigarh:
- Kaur, K. & Singh, T. Impact of Online Consumer Reviews on Consumer Behavior in E-tailing. UGC Sponsored National Seminar on The Retail Makes Headway, Pulling out all the stops: An Indian Perspective held on 28th February, 2017 MCM DAV College for Women, Sector-36A Chandigarh:
- Kaur, K. & Singh, T. (2017). Impact of Online Consumer Reviews on Consumer Behavior in E-tailing , The Retail Makes Headway, Pulling Out All the Stops- An Indian Perspective (pp. 12-21 ). Twentyfirst Century Publications, Patiala
Marketing Management
Consumer Behavior
Customer Relationship Management
Digital Marketing
Will be updated soon.
UGC-NET (2014)
Will be updated soon.