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Archana Sharma

Assistant Professor, Marketing

Dr Archana Shama is an Assistant Professor in the area of Marketing at the Indian Institute of Management Jammu. She has done her Ph.D. from the Department of Management Studies, Indian Institute of Technology Delhi, and has been associated with the Indian Institute of Management Bangalore as an Academic Associate.  

Ms. Archana comes with 8 years of experience and has worked with Standard Chartered Bank as a financial consultant and later on with IKEA India private limited in the area of Marketing, Communication, and Customer Loyalty.

She has published research papers in leading national and international Journals. Her research work has been published and presented at several national and international conferences. 

  • Phd -Department of Management Studies, Indian Intitute of Technolgy Delhi
  • MBA-Chakravati Rajagopalcharya Institute of Management, Barkatullah University
  • BBA-Institute of Professional Education& Research, Barkatullah University
  • Indian Insitute of Mnagament Jammu 
  • Indian Institute of Technolgy Delhi
  • Indian Insitute of Managment Bangalore
  • IKEA India Private Limited
  • Standard Chartered Bank 


  • Banerjee, S., Shaikh, A. & Sharma, A. (2024). The role of online retail website experience on brand happiness and willingness to share personal information: an SOR perspective. Marketing Intelligence & Planning, Vol. 42 (3), 553-557. (ABDC), DOI : https://doi.org/10.1108/MIP-08-2023-0413
  • Sharma, A. & Sagar, M. (2023). Exploring new-product selling challenges in the FMCG sector: a qualitative method approach. Qualitative Market Research, 26(5), 494-533 DOI : https://doi.org/10.1108/QMR-12-2021-0153
  • Sharma, A. & Sagar, M. (2018). New product selling challenges (key insights in the ICT sector). Journal of Indian Business Research, 10(3), 291-319, 10(3), 291-391. (SCI/SSCI/ESCI)
  • Sharma, A. & Sagar, M. (2016). University Branding:A Hierarchal Model Based on Factors Affecting Students’ Choices of Higher Education Institutions. Conference on Brand Management Indian Institute of Technology Delhi Delhi:
  • Sharma, A., Gupta, H. K., Sagar, M. & Pandey, T. Emami Men’s Fairness Cream: Creating A New Product Category, (2019) Journal of Case Research , India 10, 2, (pp.21-32)
  • Marketing Management
  • Product Management
  • Brand Management
  • Service Marketing 
  • Integrated Marketing Communication 



  • 5- days Education Leadership Development Training Programs for Principals of J& K region- Feburary 2024
  • 4- days Faculty Developmenet Program for the Teachers of Goverment Colleges of  J & K - Feburary 2022
  • 5-days Summer School July 2021, for young students 
  • 5-days  Winter School January 2022, for young students 
  • 5 days Summer School July 2023,for young students 

  IIM Jammu- Teaching Excellence Award (2022-2023)