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Baljeet Singh

Qualification
Assistant Professor, Marketing

Baljeet Singh is a faculty in the area of Marketing at IIM Jammu. He is a fellow of the Indian Institute of Management Indore. Prior to his FPM, he worked for FMCG majors-Nestle India Ltd and Hindustan Unilever Ltd. His primary research interests are in the areas of Marketing Channels (B-to-B). Specifically, he works on the issues related to stewardship orientation, network embeddedness, and destructive acts in channel relationships. His work has been accepted and presented at various academic conferences and seminars including those hosted by the Academy of Marketing-UK, the American Marketing Association-USA, ANZMAC-Australia, Penn State University-USA, and ISBM-Cambridge. He also represented India in Indian youth delegation to China.

  • Ph.D. (FPM)-Marketing, Indian Institute of Management- Indore, India, 2019
  • MBA-Marketing, Apeejay Institute of Management -Jalandhar, India, 2008
  • Assistant Professor, Marketing: Indian Institute of Management-Jammu (Current)
  • Assistant Professor, Marketing: Indian Institute of Management Bodh Gaya 
  • Assistant Professor, Marketing: International Management Institute- Kolkata
  • Assistant Professor (Visiting), Marketing: Jaipuria Institute of Management - Indore
  • Hindustan Unliever Ltd.
  • Nestle India Ltd.
  • Singh, B., Singh, R. & Singh, P. (2022). Benchmarking performance of new venture travel intermediaries: Role of firm value and customer perceived value. Benchmarking: an International Journal (ABDC-B), (ABDC), DOI : 10.1108/BIJ-02-2022-0099
  • Singh, B. & Anand, A. (2019). Customer Stewardship Behavior and Stewardship Fatigue: A Conceptual Framework. Marketing Intelligence and Planning (ABDC-A), 38(3), 386-399. (ABS,ABDC), DOI : https://doi.org/10.1108/MIP-02-2019-0071
  • Singh, B. (2017). Distributor Stewardship in Channel Relationships. Better Marketing for a Better World. Proceedings of the 2017 Winter American Marketing Association: American Marketing Association AMA Florida USA: AMA
  • Singh, B. (2016). Stewardship in channel relationships. Academy of Marketing Doctoral Colloquium Newcastle Business School AOM Northumbria University, Newcastle, UK:
  • Singh, B. & Prashant, S. (2016). Strategies at the Bottom of Pyramid in Emerging Economies: A case study of Maruti Suzuki India Ltd, International Business Environments and Operations (pp. 321-325 ). Pearson India Education Service, ISBN: 978-93-325-4822-0
  • Business to Business Marketing:
  • Sales & Distribution Management
  • Product and Brand Management:
  • Marketing Management I & II
  • Consumer Behaviour

  • Instructor, Technical Education Quality Improvement Programme (TEQIP). Nov 2019, Jan 2020.

  • Fellow- AMA-Sheth Doctoral Consortium, June 2017
  • Doctoral Fellow- Academy of Marketing Doctoral Colloquium Bursary awarded £350.00, 4th-July 2016 Newcastle Business School, Northumbria University, Newcastle, UK
  • Fellow- Institute for the Study of Business Markets Ph.D. Seminar Series (IPSS), Penn State University, Smeal College of Business, USA 2016
  • Represented India in Indian youth delegation to China from 20th Aug 2015 to 27th  Aug 2015. Government of India. Ministry of Youth Affairs and Sports.
  • UGC-NET – 2012