Pranjal Pachpore is an Assistant Professor in the area of Marketing Management at the Indian Institute of Management Jammu. Earlier he has worked with DAV University, Jalandhar. His research interest is in the area of Macromarketing, Social Marketing and Rural Marketing.
PhD from XLRI Jamshedpur
DAV University (2013- 2023)
Visiting Faculty TAPMI (2016, 2017 and 2019)
- Pachpore, P., Kumar, P., Israel, D., Patro, S., & Maji, S. K. (2024). The new ecological paradigm and consideration of future consequences; an integrated approach. Asia Pacific Journal of Marketing and Logistics, 36(5), 1211-1229. (ABDC,SCI/SSCI/ESCI)- https://doi.org/10.1108/APJML-02-2023-0143
Marketing I & II
Rural Marketing
Early Career Scholar Working Group- Macromarketing Society