Dr. Apurva is an Assistant Professor in the area of Business Communication at the Indian Institute of Management Jammu. He has also been associated as visiting faculty with several reputed institutions, including IIT Patna, IIT Ropar, IIM Amritsar, and the CCS National Institute of Agricultural Marketing, among others. He has also been invited to speak at leading academic institutions, including IIT Delhi, Jawaharlal Nehru University, IIT Jammu, IIT Kanpur, Karnavati University, and St. Joseph’s College for Women.

Trained originally as a linguist and experimental psycholinguist, he brings to management education a distinctive understanding of how language, cognition, culture, and communication shape human behaviour in academic, professional, and high-stakes organizational settings.

He holds a Ph.D. in Linguistics from the Department of Humanities and Social Sciences, Indian Institute of Technology Delhi, an M.A. in Linguistics, and a B.A. (Hons.) in Arabic from Jawaharlal Nehru University, New Delhi. His doctoral research, titled “The Role of Prediction and Working Memory Constraints in Hindi Sentence Comprehension,” examined how speakers process Hindi sentences under cognitive constraints, with a particular focus on prediction, expectation, and working memory. His research is grounded in experimental psycholinguistic methods, including sentence completion tasks, self-paced reading, and eye-tracking-based approaches.

Dr. Apurva’s academic interests lie at the intersection of experimental psycholinguistics, bilingualism, culture, language and communication, professional communication, and entrepreneurial communication. His work reflects a sustained curiosity about how the human mind processes language across multilingual, non-Western, and culturally diverse contexts. More recently, this interest has extended to the “languages of work”—how professionals, managers, entrepreneurs, and institutions use communication to build trust, negotiate meaning, persuade stakeholders, and act effectively in complex organizational environments.

At IIM Jammu, Dr. Apurva has made active contributions to teaching, research, training, and executive education. Over the past five years, he has engaged with learners across academic and professional settings, bringing together conceptual depth, research-led insight, and practical communication frameworks. His scholarly contributions include five peer-reviewed journal publications indexed in SCOPUS and ABDC, a book chapter, and nearly thirty international conference proceedings spanning psycholinguistics, bilingualism, language studies, and business communication.

In executive education, Dr. Apurva has served as Programme Director for several communication-focused management development programmes, including programmes for ICAI, J&K Bank, and Principals of Polytechnics in Jammu and Kashmir. He has also served as a resource person in more than fifty training and executive education programmes. His training experience spans a wide range of participants, including senior leadership and officials from Hindustan Aeronautics Limited, J&K Bank, SAIL, NBCC, NHPC, the Department of Public Enterprises, Government of India, the National Commission for Women, the Institute of Chartered Accountants of India, institutions under the Ministry of Skill Development, ITIs across Jammu and Kashmir, and administrative officials of the Government of India at various levels.

Beyond his academic and professional engagements, Dr. Apurva enjoys cooking, travelling, and sports. He sees these pursuits not merely as recreation, but as ways of staying curious, energetic, and connected with people and places. His profile brings together the precision of experimental research, the sensitivity of language and culture, and the practical relevance of communication in contemporary management education.