Participants will work on a group project to master digital marketing skills and apply them in the real world. Each group will use the digital marketing tools and techniques learnt in the programme to register a blog/website and drive traffic to it. Participants will develop content marketing plan to be published on the website and social media handles. They will share their website/ blog content by creating and running social media pages, and run Facebook ads, Google search and Display ads, Twitter ads and LinkedIn ads to drive traffic. Participants must link their websites/ blogs to Google Analytics to monitor website traffic.
Project Work