INR 10,000 + GST
We are offering an early bird registration benefit on the programme fee exclusively for participants who apply by April 01, 2024.
The final Early Bird fee will be INR 27,000 + GST [Applicable till April 01, 2024]
3 Months Live Online Sessions
3 Hours/ Saturday
INR 27,000 + GST (Early Bird Fee, applicable till April 01, 2024)
INR 32,000 + GST (Standard Fee, applicable from June 30, 2024)
Graduate/ Final Year of graduation/Diploma Holders (10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/ State Government/recognised international universities) in any discipline.
IIM Jammu, the youngest addition in the IIM fraternity is established by the Ministry of Education. We share the same curricula and academic rigour as top IIMs in the country which transforms budding managers into business leaders par excellence. All our programs have all the salient features of the world-class management education delivered using andragogy by the best faculty of the nation.
The dynamic evolution of the digital landscape is constantly reshaping how consumers navigate through various stages of the purchasing funnel, transforming the way they search, compare, and ultimately make decisions when acquiring products or services. Recent advertising spend estimates show a significant shift towards digital marketing, with around 40% going to digital marketing compared to 60% for traditional media. Therefore, there is an emerging demand for professionals with Digital Marketing skills. Further, now is the time for marketers to leverage digital marketing for an efficient return on advertising spend along the consumer funnel of ToFu, MoFu and BoFu.
To create and maintain an edge in today's complex and demanding marketplace, the Indian Institute of Management, Jammu, has launched the Executive Programme in Digital Marketing Batch 4.
This executive training program delves into topics including digital marketing strategy, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social media marketing, Digital Analytics for driving website traffic, lead generation and sales. Further, evaluating the organic and paid campaigns for cost per click (CPC), Cost per lead (CPL), cost per acquisition (CPA) and Return on advertising spend (ROAS).
Embark on this transformative program tailored to immerse participants in the practical realm of digital marketing tools and techniques. Take the reins and ride the exhilarating digital wave to propel your career to new heights!
Who is this
Early career professionals keen to expand their marketing understanding and advance their knowledge of digital marketing tools, metrics, and analytics
Marketing managers, sales managers, branding, PR & advertising professionals who wish to expand their skill set on the digital side. Digital marketing principles and strategies is crucial for managers to stay competitive in the market.
Digital marketing professionals who want to broaden their overall marketing acumen and advance their knowledge with new tools, metrics, and analytics
Consultants and entrepreneurs who want to build a digitally-savvy mindset, scale growth and advance their digital marketing practices to align with business goals
Meet Our
Dr. Ateeque Shaikh did his B. Tech from the Institute of Chemical Technology, University of Mumbai and PhD from Institute of Rural Management Anand, Gujarat. He has delivered more than 30 custom designed executive training programmes to more than 800 participants. His areas of research interests are franchising, distribution channels, CRM, customer analytics and digital marketing. His research papers have appeared in international, peer reviewed journals. He writes on marketing analytics, digital marketing and customer relationship management at Data Science Vidhya.
What will be Covered
On successful completion of the programme, with a minimum 60% attendance and satisfactory academic performance, participants will be awarded a certificate of completion. Participants who demonstrate exceptional academic abilities in the overall results of periodic evaluations would be provided additional Certificate of Merit.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Jammu.
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