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Rambalak Yadav

Assistant Professor, Marketing

Rambalak Yadav is faculty in the Department of Marketing Management. He has more than five years of teaching experience in the Institute of Management Technology-Hyderabad, and ICFAI
Business School- Hyderabad. He holds a doctorate from the Indian Institute of Technology (ISM), Dhanbad. He is the recipient of the UGC- JRF (2012) scholarship. His research interests lie in green consumption, pro-environmental behavior, and online retailing. Articles authored by him have been published in reputed international journals, such as the International Journal of Hospitality Management, Journal of Sustainable Tourism, Journal of Retailing and Consumer Services, Journal of Consumer Marketing, Marketing Intelligence & Planning, Ecological Economics, International Journal of Contemporary Hospitality Management, Food Quality and Preferences, International Journal of Bank Marketing and Journal of Cleaner Production, Appetite, etc. He has also authored cases in IVEY publishing. He has edited special issues in journals such as the Journal of Strategic Marketing (Taylor & Francis) and the International Journal of Non-profit and Voluntary Sector Marketing (Wiley). He also serves as the Editorial Review Board in the Journal of Consumer Behavior (Wiley Publication).

  • PhD- Indian Institute of Technology (ISM), Dhanbad
  • MBA- Indian Institute of Information Technology, Allahabad

Indian Institute of Management Jammu

Institute of Management Technology Hyderabad

ICFAI Business School Hyderabad

  • Shankar, A., Yadav, R., Behl, A. & Gupta, M. (2022). How does dataveillance drive consumer online payment resistance. Journal of Consumer Marketing, (ABDC), DOI : https://doi.org/10.1108/JCM-03-2021-4555
  • Talwar, S., Kaur, P., Yadav, R., Sharma, R. & Dhir, A., (2021). Food waste and out-of-home-dining: antecedents and consequents of the decision to take away leftovers after dining at restaurants.. Journal of Sustainable Tourism, (ABDC), DOI : https://doi.org/10.1080/09669582.2021.1953512
  • Talwar, S., Kaur, P., Yadav, R., Bilgihan, A. & Dhir, A., (2021). What drives diners' eco-friendly behaviour? The moderating role of planning routine. Journal of Retailing and Consumer Services, 63, (ABDC), DOI : https://doi.org/10.1016/j.jretconser.2021.102678
  • Sangroya, D., Yadav, R. & Joshi, Y. (2021). Does gamified interaction build a strong consumer-brand connection? A study of mobile applications. Australasian Journal of Information Systems, 25, (ABDC), DOI : https://doi.org/10.3127/ajis.v25i0.3105
  • Shankar, A., Yadav, R., Gupta, M. & Jebarajakirthy, C. (2021). How Does Online Engagement Drive Consumers' Webrooming Intention?: A Moderated-Mediation Approach. Journal of Global Information Management , 29(6), (ABDC), DOI : 10.4018/JGIM.20211101.oa19
  • Shankar, A. & Yadav, R. (2021). Understanding the impact of CSR domain on brand relationship quality. Marketing Intelligence & Planning, 39(4), (ABDC), DOI : https://doi.org/10.1108/MIP-10-2020-0442
  • Kumar, S. & Yadav, R. (2021). The impact of shopping motivation on sustainable consumption: A study in the context of green apparel. Journal of Cleaner Production, 296, (ABDC), DOI : https://doi.org/10.1016/j.jclepro.2021.126239
  • Joshi, Y., Yadav, R. & Shankar, A. (2021). The interplay of emotional value, trend affinity and past practices in sustainable consumption: an application of theory of reciprocal determinism. Journal of Strategic Marketing, (ABDC), DOI : https://doi.org/10.1080/0965254X.2021.1914133
  • Chauhan, V., Yadav, R. & Choudhary, V. (2021). Adoption of electronic banking services in India: an extension of UTAUT2 model. Journal of Financial Services Marketing, DOI : https://doi.org/10.1057/s41264-021-00095-z
  • Sreen, N., Yadav, R., Kumar, S. & Gleim, M. (2021). The impact of the institutional environment on green consumption in India. Journal of Consumer Marketing, 38(1), (ABDC), DOI : https://doi.org/10.1108/JCM-12-2019-3536
  • Jebarajakirthy, C., Yadav, R. & Shankar, A. (2020). Insights for luxury retailers to reach customers globally. Marketing Intelligence & Planning, 38(7), 797-811. (ABDC), DOI : https://doi.org/10.1108/MIP-10-2019-0493
  • Marketing Management-I
  • Marketing Management- II
  • Services Marketing
  • Customer Relationship Management

  • UGC-JRF (2012)