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Archana Sharma

Qualification
Assistant Professor, Marketing
Phone: 8527843609

Dr Archana Shama is an Assistance Professor in the area of Marketing at Indian Institute of Management Jammu. She has done her PhD from Department of Management Studies, Indian Institute of Technology Delhi and has been associated with Indian Institute of Management Bangalore as an Academic Associate.  

Ms. Archana comes with 8 years of experience and has worked with Standard Chartered Bank as a financial consultant and later on with IKEA India private limited in the area of Marketing,Communication and Customer Loyalty.

She has published research papers in leading national and international Journals.Her reserach work has been published and presented in several national and internal conferences. 

  • Phd -Department of Management Studies, Indian Intitute of Technolgy Delhi
  • MBA-Chakravati Rajagopalcharya Institute of Management, Barkatullah University
  • BBA-Institute of Professional Education& Research, Barkatullah University
  • Indian Institute of Technolgy Delhi
  • Indian Insitute of Managment Bangalore
  • IKEA India Private Limited
  • Standard Chartered Bank 

 

  • Sharma, A. & Sagar, M. (2018). New product selling challenges (key insights in the ICT sector). Journal of Indian Business Research, 10(3), 291-319, 10(3), 291-391. (SCI/SSCI/ESCI)
  • Sharma, A. & Sagar, M. (2016). University Branding:A Hierarchal Model Based on Factors Affecting Students’ Choices of Higher Education Institutions. Conference on Brand Management Indian Institute of Technology Delhi Delhi:
  • Sharma, A., Gupta, H. K., Sagar, M. & Pandey, T. Emami Men’s Fairness Cream: Creating A New Product Category, (2019) Journal of Case Research , India 10, 2, (pp.21-32)
  • Marketing Management
  • Product Management
  • Sales Management
  • Brand Management