Consortium Fellows
Aman Sangwan
Aman Sangwan is a doctoral researcher in Marketing at MDI Gurgaon and currently serves as an Associate Professor of Practice at NSUT, New Delhi. Aman comes with more than 15 years of industry experience.
He has worked on legacy brands like Good knight, The Times of India, Del Monte and Horlicks. His research interests span across the areas of consumer behaviour, digital marketing, and AI applications in business.
His current research domain focuses on understanding how AI-driven personalisation influences consumer trust, emotions, privacy perceptions, and purchase behaviour, with a broader interest in the evolving relationship between technology and human decision-making.
Ananth
Ananth is a Ph.D. scholar in the Marketing area at the Indian Institute of Management Ahmedabad. His research focuses on branding strategy.
He holds a Bachelor of Science in Applied Physical Sciences from St. Stephen’s College, University of Delhi, and an MBA in Marketing from SPJIMR Mumbai. Prior to his doctoral studies, he worked for 10 years across sectors including FMCG, travel, insurance, payments, and credit.
Anwesha Sarkar
Anwesha Sarkar is a Ph.D. Scholar in the Department of Commerce at St. Xavier's College, Kolkata, and currently serves as an Academic Associate in the Marketing department at IIM Calcutta.
Her academic background includes a Master of Commerce in Marketing Management, which deeply informs her current research at the intersection of consumer behavior and the rapidly evolving Quick Commerce sector. Her primary area of expertise involves investigating the psychological and behavioral shifts within modern retail ecosystems.
Specifically, her research focuses on how the "10-minute delivery" promise has transitioned into a broader metric of reliability following the 2025 labor regulations.
Diwakar Tiwari
Diwakar Tiwari is a Research Scholar in the Department of Management Studies at the Indian Institute of Information Technology Allahabad.
His research interests include Consumer Behaviour, Social Media Analytics, Gaming Studies, and Digital Media, with a focus on consumer engagement and digital interaction in online environments.
Jaya Singh
Jaya Singh is Research Scholar at the Institute of Management Studies, Banaras Hindu University, Varanasi. She did MBA (Operations Management) from Harcourt Butler Technical University, Kanpur, Uttar Pradesh and Bachelor’s Degree in BBA from CSJM University, Kanpur.
She has qualified UGC NET in Management June 2025. She has work experience for 1.6 years as a Team Leader, dealing with daily operations at the last mile in the Flipkart Company. Her research interests include E-commerce, Artificial Intelligence, and Consumer Behavior.
Area of Expertise- Topic for the discussion will be Analyzing the role of Agentic AI in Shopping Behavior, where Agentic AI means artificial intelligence that autonomously makes decisions, executes actions, and continuously learns from interactions to achieve specific goals. Study focus on features of agentic AI how they impact customers while shopping online, whether Agentic AI is able to understand purchase intention of customers, perceived Information Quality received by customers is as per there expectation or not and the Trust customers feel while using Agentic AI feature while shopping online.
Neha Kumari
Neha Kumari is a Research Scholar at the Institute of Management Studies, Banaras Hindu University, Varanasi. She has completed MBA from Dr. A.P.J. Abdul Kalam Technical University and has qualified UGC-NET in Management.
She has been published in Australian Business Deans Council (ABDC) ranked and Scopus-indexed journals, including the International Journal of Bank Marketing and the Journal of Organizational Computing and Electronic Commerce. Her research interests include M-commerce, M-Payments, Consumer Behavior, and Artificial Intelligence.
The topic for discussion will be the qualities of M-commerce platforms that impact the user experience. Here, we focus on integrating AI into M-commerce platforms to analyze different user experiences during the product search phase, thereby creating customer value and motivating M-commerce users to continue using the platform. Our study aims to determine which type of user experience creates value for users over the long-term use of the particular M-commerce platform.
Neelotpal Goswami
Neelotpal Goswami is currently pursuing (executive) PhD from IIM Raipur and holds an MBA in Marketing from IISWBM, University of Calcutta, and is UGC-NET qualified in Management.
Prior to academia, Neelotpal spent over 16 years in strategy consulting and corporate strategy roles. Most recently, he served as Assistant Director at EY-Parthenon (Ernst & Young), where he led corporate strategy and transaction advisory engagements for clients across the US, EU, APAC, and MENA regions. Earlier in his career, he held consulting and research roles at Frost & Sullivan, The Smart Cube, Kline & Company, and other firms, working across sectors including healthcare, consumer products, pharma, procurement, and technology.
Neelotpal has presented at international forums, including a keynote at Basel Life 2018 (Basel, Switzerland) and a research presentation at the 5th International Marketing Conference at IIM Shillong (January 2026).
Nonu Sharma
Nonu Sharma is currently a fifth-year PhD student in Marketing at Indian Institute of Management Bangalore.
The current research focuses on empirically analyzing the role of sampling in the Indian tea auction system, with particular emphasis on bidder behavior, information flow, and auction outcomes. In parallel, work is underway on theoretical models of OTT platforms and content release strategies.
The broader research interests include pricing, market design, digital marketing, platform strategy, and content release mechanisms in digital markets. Prior to joining the PhD program, Nonu Sharma worked in the IT industry, bringing an interdisciplinary perspective that combines analytical modeling with real-world industry insights.
Pallavi Verma
Pallavi Verma, Research Scholar at Amity University Lucknow, focuses on circular economy practices in the hospitality industry. Her research explores how hotels can reduce waste, reuse resources, and create more sustainable operations.
Her work examines areas such as food waste management, sustainable procurement and resource efficiency, providing practical insights for the hospitality sector's transition toward circular business models.
Ruchika Agarwal
Ruchika Agarwal is a PhD scholar in Marketing at IIM Bodh Gaya. Her research interests lie in consumer behaviour, minimalism, sustainable consumption, and the psychological meanings associated with consumption choices and lifestyles.
She is particularly interested in designing and conducting experimental studies to understand how different consumption cues influence consumer perceptions, judgments, and decision-making.
Shwetika Maurya
Shwetika Maurya is a doctoral candidate at the Institute of Management Studies, Banaras Hindu University, Varanasi, India.
An enthusiast of marketing, certified in Business Process Analysis by the United Nations- ESCAP and having research interests in Design Thinking, Innovation and Experiences.
Swati Agarwal
Swati Agarwal is a Research Scholar in Management with specialisation in Finance & Marketing, currently pursuing her PhD while serving as Assistant Professor at Meerut Institute of Engineering & Technology.
Her research focuses on green marketing, consumer behaviour, digital transformation, financial analytics, and AI-driven business practices. She is actively associated with an ICSSR-funded research project on digital literacy, career counselling, and technology awareness among rural youth in Western Uttar Pradesh. She has contributed to Scopus-indexed journals, conference proceedings, and interdisciplinary research initiatives, reflecting a strong interest in sustainable and technology-enabled business solutions.
Mr. Prashnatita Pal
Mr. Prashnatita Pal is an assistant professor at St. Thomas’ College of Engineering and Technology, Kolkata, and a doctoral researcher at the National Institute of Technology (NIT) Patna. With more than two decades of academic and five years of research experience, he has developed a multidisciplinary research profile encompassing blockchain technology, artificial intelligence, machine learning, business analytics, and technology management.
His research focuses on harnessing data-driven intelligence, secure digital infrastructures, and emerging technologies to address complex challenges across healthcare, business, and digital ecosystems. His work explores the convergence of AI-powered analytics, blockchain-enabled trust frameworks, predictive modeling, and strategic technology adoption to enhance organizational decision-making and drive sustainable innovation.
Mr. Pal actively collaborates with international research communities and has contributed extensively to the global body of knowledge through publications in leading journals and conferences, advancing both technological innovation and management practice.
Areas of Expertise: Blockchain Technology, Artificial Intelligence & Machine Learning | Business Analytics | Technology Management | Digital Transformation | Predictive Analytics | Data-Driven Decision-Making | Innovation Management.
Shyam Kerkar
Shyam is a Founder & Managing Partner at Pathvisor Ventures where he helps structure growth and profitablity strategies. He has a prior diverse experience at TCS where he has led a $150M per annum revenue services unit, helped another unit grow from $200M to $2B as its CMO, and led strategy & governance for a $4B unit.
He has completed his executive management from ISB - Hyderabad and Engineering from VJTI - Mumbai.
Sachin Kumar
Sachin Kumar is a Doctoral Candidate (FPM) in Marketing at the International Management Institute (IMI), New Delhi. His research focuses on Quick Commerce (Q-commerce), distribution channels, and routine re-institutionalization, grounded in Service-Dominant (S-D) Logic. He holds an MBA from Banaras Hindu University and a BBA from Lovely Professional University.
Prior to his doctoral studies, Sachin built a diverse professional background as an Assistant Professor in Management and a Business Analyst. His academic profile is further strengthened by extensive hands-on research exposure across consultancy projects, cluster studies, and grant-funded initiatives.
Kalya Lakshmi Sainath
Kalya Lakshmi Sainath is a doctoral student at ICFAI Business School, IFHE university.
His research interests include warehouse management, logistics management, sustainable logistics, technology in logistics, information technology for global supply chain management.
Anil Kumar
Anil Kumar is a doctoral researcher in Management at Chitkara Business of School Management, Rajpura and currently serves as a Regional Manager, Tata Power Renewable Energy Ltd. Anil comes with more than 18 years of Renewable Energy industry experience. He has worked in Manufacturing of Solar cell, Solar PV Modules and Solar Rooftop & Ground Mounted Power Plants with Project management.
His research interests span across the areas of Reverse Supply Chain Management in Renewable Energy Business.
His current research domain focuses on understanding how the PV Modules reverse from the Utility Power plants by reducing the informal dumping of waste, with a broader interest in the evolving relationship between technology and formal recycling of PV modules for recovering valuable metals.
Indu Mehta
Indu Mehta is an Associate Professor of Marketing at the Prin. L.N. Welingkar Institute of Management Development & Research (WeSchool), Mumbai, with over 16 years of academic experience. She is in the final year of her PhD at Ajeenkya DY Patil University (ADYPU), Pune. Her research focuses on the intersection of social media, influencer marketing, and environmental action, exploring how digital platforms catalyze community engagement in sustainability initiatives, particularly in urban contexts such as Mumbai’s beach and mangrove cleanup movements.
She has contributed to academic research through publications and conference presentations and continues to actively engage in teaching and research in the areas of Marketing, Sustainability, and ESG.
Dr. S. Subhashree
Dr. S. Subhashree is an Assistant Professor and IQAC Coordinator at the Indukaka Ipcowala Institute of Management (IIIM), Charotar University of Science and Technology (CHARUSAT), Gujarat. She recently completed her Ph.D. in Commerce from the Department of Business Studies, Sardar Patel University, Vallabh Vidyanagar. She has over ten years of teaching and academic experience in the fields of commerce and management education.
Her research interests include consumer behaviour, digital marketing, artificial intelligence in business and education, social media marketing, and technology-driven consumer engagement. Her current research focuses on understanding the impact of AI-enabled technologies, digital platforms, and social media interactions on consumer purchase intentions and online shopping behaviour.
Dr. Subhashree has published more than 20 research papers in reputed national and international journals, including Scopus, ABDC, UGC Care, and Web of Science indexed journals. She has also authored and co-authored several books and book chapters in the areas of AI, marketing, consumer behaviour, and business management. She has actively presented research papers at various national and international conferences and has received multiple Best Paper Awards for her research contributions.
Her recent publication, published in May 2026 in Frontiers in Education, focuses on the National Education Policy (NEP) and is indexed in Scopus (Q1), Web of Science (Q2), and PubMed.
Sayantan Ray
Sayantan Ray is a PhD Research Scholar in School of Management at Indian Institute of Technology Mandi, specializing in Digital Advertising, with a strong interdisciplinary background in marketing, analytics, and risk management. A cognitive thinker and social media enthusiast, having an MBA (major in Marketing, minor in Finance) from Doon Business School and a B.Tech from Heritage Institute of Technology. Prior to joining the doctoral program, he gained nearly two years of industry experience in the health tech sector, working with renowned organizations such as Practo Care and Alkem Laboratories.
These roles deepened his understanding of consumer behavior, sales and negotiation, and market dynamics in highly competitive and regulated environments.
He presented and published research in reputed platforms, including a paper on Effect of Corporate Social Responsibility on Firm’s Profitability in Emerging Economies at the International Conference on Sustainable Finance, Economics & Accounting (IIM Jammu, University of Bradford, ICSI, ICAI).
With his current research, he aims to explore AI-driven personalization in digital advertising, examining its impact on consumer trust, authenticity, ethical transparency, and purchase intention, contributing to both academic discourse and managerial practice in the digital era.
Swathi C.
Ms Swathi C. is a doctoral scholar in the Department of Marketing & Strategy at ICFAI Business School (IBS), IFHE (Deemed-to-be-University), Hyderabad. Her broad area of doctoral research focuses on sales performance, with specialised research interests spanning sales management, B2B selling, sales force performance, and tourism marketing. An active researcher, Swathi has successfully published her work in prestigious ABDC 'A' and 'B' category journals.