13th AIM-AMA Sheth Foundation Doctoral Consortium
and
International Marketing Conference 2026

He has worked on legacy brands like Good knight, The Times of India, Del Monte and Horlicks.

His research interests span across the cross section of artificial intelligence and consumer behaviour.

He holds a Bachelor of Science in Applied Physical Sciences from St. Stephen’s College, University of Delhi, and an MBA in Marketing from SPJIMR Mumbai. Prior to his doctoral studies, he worked for 10 years across sectors including FMCG, travel, insurance, payments, and credit.

Her academic background includes a Master of Commerce in Marketing Management, which deeply informs her current research at the intersection of consumer behavior and the rapidly evolving Quick Commerce sector. Her primary area of expertise involves investigating the psychological and behavioral shifts within modern retail ecosystems.

Specifically, her research focuses on how the "10-minute delivery" promise has transitioned into a broader metric of reliability following the 2025 labor regulations.

His research interests include Consumer Behaviour, Social Media Analytics, Gaming Studies, and Digital Media, with a focus on consumer engagement and digital interaction in online environments.

She has qualified UGC NET in Management June 2025. She has work experience for 1.6 years as a Team Leader, dealing with daily operations at the last mile in the Flipkart Company. Her research interests include E-commerce, Artificial Intelligence, and Consumer Behavior.

Area of Expertise- Topic for the discussion will be Analyzing the role of Agentic AI in Shopping Behavior, where Agentic AI means artificial intelligence that autonomously makes decisions, executes actions, and continuously learns from interactions to achieve specific goals. Study focus on features of agentic AI how they impact customers while shopping online, whether Agentic AI is able to understand purchase intention of customers, perceived Information Quality received by customers is as per there expectation or not and the Trust customers feel while using Agentic AI feature while shopping online.

She has been published in Australian Business Deans Council (ABDC) ranked and Scopus-indexed journals, including the International Journal of Bank Marketing and the Journal of Organizational Computing and Electronic Commerce. Her research interests include M-commerce, M-Payments, Consumer Behavior, and Artificial Intelligence.

The topic for discussion will be the qualities of M-commerce platforms that impact the user experience. Here, we focus on integrating AI into M-commerce platforms to analyze different user experiences during the product search phase, thereby creating customer value and motivating M-commerce users to continue using the platform. Our study aims to determine which type of user experience creates value for users over the long-term use of the particular M-commerce platform.

Prior to academia, Neelotpal spent over 16 years in strategy consulting and corporate strategy roles. Most recently, he served as Assistant Director at EY-Parthenon (Ernst & Young), where he led corporate strategy and transaction advisory engagements for clients across the US, EU, APAC, and MENA regions. Earlier in his career, he held consulting and research roles at Frost & Sullivan, The Smart Cube, Kline & Company, and other firms, working across sectors including healthcare, consumer products, pharma, procurement, and technology.

Neelotpal has presented at international forums, including a keynote at Basel Life 2018 (Basel, Switzerland) and a research presentation at the 5th International Marketing Conference at IIM Shillong (January 2026).

The current research focuses on empirically analyzing the role of sampling in the Indian tea auction system, with particular emphasis on bidder behavior, information flow, and auction outcomes. In parallel, work is underway on theoretical models of OTT platforms and content release strategies.

The broader research interests include pricing, market design, digital marketing, platform strategy, and content release mechanisms in digital markets. Prior to joining the PhD program, Nonu Sharma worked in the IT industry, bringing an interdisciplinary perspective that combines analytical modeling with real-world industry insights.

Her work examines areas such as food waste management, sustainable procurement and resource efficiency, providing practical insights for the hospitality sector's transition toward circular business models.

She is particularly interested in designing and conducting experimental studies to understand how different consumption cues influence consumer perceptions, judgments, and decision-making.

An enthusiast of marketing, certified in Business Process Analysis by the United Nations- ESCAP and having research interests in Design Thinking, Innovation and Experiences.

Her research focuses on green marketing, consumer behaviour, digital transformation, financial analytics, and AI-driven business practices. She is actively associated with an ICSSR-funded research project on digital literacy, career counselling, and technology awareness among rural youth in Western Uttar Pradesh. She has contributed to Scopus-indexed journals, conference proceedings, and interdisciplinary research initiatives, reflecting a strong interest in sustainable and technology-enabled business solutions.

His research focuses on harnessing data-driven intelligence, secure digital infrastructures, and emerging technologies to address complex challenges across healthcare, business, and digital ecosystems. His work explores the convergence of AI-powered analytics, blockchain-enabled trust frameworks, predictive modeling, and strategic technology adoption to enhance organizational decision-making and drive sustainable innovation.

Mr. Pal actively collaborates with international research communities and has contributed extensively to the global body of knowledge through publications in leading journals and conferences, advancing both technological innovation and management practice.

Areas of Expertise: Blockchain Technology, Artificial Intelligence & Machine Learning | Business Analytics | Technology Management | Digital Transformation | Predictive Analytics | Data-Driven Decision-Making | Innovation Management.

He has completed his executive management from ISB - Hyderabad and Engineering from VJTI - Mumbai.

Prior to his doctoral studies, Sachin built a diverse professional background as an Assistant Professor in Management and a Business Analyst. His academic profile is further strengthened by extensive hands-on research exposure across consultancy projects, cluster studies, and grant-funded initiatives.

His research interests include warehouse management, logistics management, sustainable logistics, technology in logistics, information technology for global supply chain management.

Her research interests include marketing, branding, and Geographical Indication (GI) certification in textile products and local agriculture.

His research interests span across the areas of Reverse Supply Chain Management in Renewable Energy Business.

His current research domain focuses on understanding how the PV Modules reverse from the Utility Power plants by reducing the informal dumping of waste, with a broader interest in the evolving relationship between technology and formal recycling of PV modules for recovering valuable metals.

She has contributed to academic research through publications and conference presentations and continues to actively engage in teaching and research in the areas of Marketing, Sustainability, and ESG.

Her research interests include consumer behaviour, digital marketing, artificial intelligence in business and education, social media marketing, and technology-driven consumer engagement. Her current research focuses on understanding the impact of AI-enabled technologies, digital platforms, and social media interactions on consumer purchase intentions and online shopping behaviour.

Dr. Subhashree has published more than 20 research papers in reputed national and international journals, including Scopus, ABDC, UGC Care, and Web of Science indexed journals. She has also authored and co-authored several books and book chapters in the areas of AI, marketing, consumer behaviour, and business management. She has actively presented research papers at various national and international conferences and has received multiple Best Paper Awards for her research contributions.

Her recent publication, published in May 2026 in Frontiers in Education, focuses on the National Education Policy (NEP) and is indexed in Scopus (Q1), Web of Science (Q2), and PubMed.

These roles deepened his understanding of consumer behavior, sales and negotiation, and market dynamics in highly competitive and regulated environments.

He presented and published research in reputed platforms, including a paper on Effect of Corporate Social Responsibility on Firm’s Profitability in Emerging Economies at the International Conference on Sustainable Finance, Economics & Accounting (IIM Jammu, University of Bradford, ICSI, ICAI).

With his current research, he aims to explore AI-driven personalization in digital advertising, examining its impact on consumer trust, authenticity, ethical transparency, and purchase intention, contributing to both academic discourse and managerial practice in the digital era.

She has published more than 20 research papers in various national and international journals. She has also participated in several Faculty Development Programmes (FDPs), workshops, seminars, and international conferences.

In addition, she has presented research papers at various academic platforms and contributed to scholarly discussions in the field of management. She is actively engaged in academic and research activities related to business and management studies.

Prior to this has completed Post Graduate certificate program in Business Analytics from IIM Trichy and leadership program from XLRI Jamshedpur. He has worked in LG Global R&D developing products like Washing machine, Robotic Vacuum cleaner for US and European market with working experience for more than 5 years in South Korea.

Area of Expertise: Innovation | Analytics | Design Thinking | Marketing Analytics| Product Development | Digital Engineering |Predictive Analytics.

She examines how multisensory experiences influence consumer engagement using experimental research designs and neuroscientific approaches. Her research helps brands in designing effective packaging and marketing communication by understanding the effects of multisensory interplay on consumer engagement.

Her research focuses on the packaged food sector, specifically examining the relationship between front-of-pack nutritional labelling and consumer behaviour, with the goal of modelling how nutritional information drives positive consumer intent.

In her professional role as a Consulting Partner, Minoo leads the Mergers & Acquisitions function. Prior to this, she served as the Chief Innovation Officer & Business Head of Wines at Pernod Ricard India and at Dabur. She was honored as a 'Global Woman Leader' (2023) and recognized as a 'Super 30 CMO' (2019). She is also an accomplished Kathak dancer.

Her research explores how emerging technologies shape consumer behavior, organizational practices, and public service ecosystems in an increasingly digital world.

She holds an M.Com. with distinction from SRM Institute of Science and Technology and has qualified UGC-NET (Commerce) under the PhD Admission Category. Her work includes four peer-reviewed research publications and presentations at national and international academic forums, including at Universiti Putra Malaysia (UPM), Malaysia. Through interdisciplinary research, she seeks to generate evidence-based insights that bridge technology, business, and societal impact.

Her doctoral work seeks to equip brands with evidence-based frameworks for building more meaningful, responsible connections with their audiences. Prior to her doctoral pursuit, Ms. Tyagi earned her MBA in Marketing from ICFAI Business School, Bangalore (2016), graduating as a Gold Medallist and further demonstrated her scholarly depth by qualifying the UGC NET in Management (2023).

Complementing her academic credentials, she brings over 5 years of corporate experience, offering a rare and valuable blend of industry pragmatism and research rigour. Ms. Tyagi's work stands at the forefront of an emerging discipline and aims to bridge the gap between scientific insights and practical marketing strategies, fostering a deeper understanding of consumer psychology to drive impactful and responsible business outcomes.

Her research interests include Social Media Marketing, Sustainable Consumption, and Marketing Communication Strategies. Her current research examines consumer behaviour in digital and sustainable consumption contexts, with particular emphasis on the persuasive role of social media influencers' communication strategies using experimental design.

His broader interests include consumer behavior, digital platforms, social media literacy, and technology-mediated decision-making. Before beginning his doctoral journey, he worked across sales, marketing, consulting, and academia in India and the Middle East. His professional experience includes roles in business consulting, retail operations, and B2B sales management across the UAE and Saudi Arabia, alongside teaching experience as an Assistant Professor in management studies. These industry and academic experiences continue to inform his research perspective on digital consumer behavior and contemporary market systems.

She has experience in teaching, corporate training and Ed-tech marketing.

She holds an MBA with specializations in marketing. She has gained academic and industry experience through her associations with MDI Gurgaon, University of Delhi, Indian Institute of Management Indore, and ICICI Bank. Her research interests lie in consumer behaviour, experiential marketing, brand experiences, digital consumer engagement, information-sharing behaviour, and electronic word-of-mouth (eWOM).

She has published her work in reputed peer-reviewed journals, including the Journal of Marketing Theory and Practice (ABDC Category B). She has presented her research at several prestigious national and international conferences. Her work has also been recognised with the Best Doctoral Dissertation Award at the International Conference on Digital Organizations (2023–24) hosted by IIM Ahmedabad. Her areas of expertise include consumer behavior, experiential marketing, product framing, brand experiences, digital marketing, social media marketing, and marketing analytics.

Her research interests include artificial intelligence, digital marketing, consumer behavior, and higher education marketing. Her doctoral research explores the role of AI-enabled digital marketing in shaping university enrollment intentions among higher secondary students.

She has published her work in the Tourism Recreation Research, The TQM Journal, International Journal of Productivity and Performance Management, and International Journal of Event and Festival Management. Her research interests include Hospitality and Tourism, Consumer Behavior, Social Development, Mental well-being.

His research interests are at the intersection of Services, Technology and Brand Marketing.

She holds a bachelor's degree in engineering from Visvesvaraya National Institute of Technology, Nagpur and an MBA in Marketing from SIMSREE, Mumbai. Prior to joining IIM Nagpur, she worked for three years as a Strategy Manager in HDFC, followed by a brief teaching stint in higher education.

There, he leads brand strategy, product positioning, project launches, demand generation, and communications to build market momentum and strengthen customer trust. Earlier, Ruchir headed Marketing, Brand and Communications at Blue Energy Motors, where he helped shape India’s green-trucking narrative and supported the launch of the country’s first heavy-duty LNG and EV trucks for long-haul logistics.

Across roles with Volvo Group, Mahindra & Mahindra, and Timken, he has led multi-market product launches, go-to-market programs across B2B, B2G, and B2C contexts, built marketing functions from the ground up, and worked closely with cross-functional teams to translate business strategy into market impact.

His research interests lie in marketing, consumer behaviour, trust formation, disclosure effectiveness, and decision-making in high-involvement purchase contexts. His current research explores how consumers interpret institutional and market signals while making complex purchase decisions, particularly in environments shaped by information asymmetry, perceived risk, and credibility gaps. Known for blending analytical rigor with storytelling, Ruchir brings together academic inquiry and managerial practice. An IIM Ahmedabad alumnus, he is committed to bridging research insight with real-world execution in marketing, strategy, sustainability, and consumer trust.

She holds an M.Sc. in Management from Loughborough University, UK (Erasmus Scholar at Bocconi University, Italy), and a Bachelor’s in Computer Science. Her research examines how mHealth interventions can improve maternal knowledge and care-seeking behaviour for vulnerable newborns across low-resource settings in India.

Areas of Expertise: Public Health | Digital Health | Health Management | Community Health | Social & Behaviour Change Communication | mHealth | Maternal and Newborn Care | Social Marketing

Her broader area of doctoral research includes masstige marketing, luxury branding and consumer behaviour.

His research interests include Entrepreneurship, Entrepreneurial Ecosystems, Startup Sustainability, Innovation Management, Artificial Intelligence in Business, and Sustainable Development. His doctoral research examines the role of entrepreneurial ecosystems in enhancing startup survival and sustainability, with special reference to the Punjab region.

Gurpreet has participated in numerous Faculty Development Programs (FDPs), workshops, and research training initiatives conducted by leading institutions, including the Indian Institute of Management Indore. He has contributed to academic scholarship through research articles, book chapters, book and conference presentations. His work focuses on advancing knowledge in entrepreneurship and fostering sustainable, innovation-driven business ecosystems.

She has over nine years of combined experience in academia and industry, with roles spanning management education, sales and distribution management, and content development. Her research interests include Consumer Behaviour, Social Media Analytics, Brand Cancel Culture, Brand Crisis management, and Digital Consumer Engagement, with a focus on examining consumer–brand interactions, social media-driven consumer behavior, and the evolving dynamics of brand reputation and consumer responses in contemporary digital marketplaces.

I blend academic rigor with practical experience gained as a Project Research Analyst for a Sweden-based firm in Mumbai, alongside my own entrepreneurial ventures within the food service sector.

Her research investigates how heritage-based cues shape consumer decision-making processes. She has successfully co-chaired the Second International Online Doctoral Conference on Consumption and Management conducted by XLRI - Xavier School of Management in collaboration with University of Helsinki, Finland.