Conference Theme :New age marketing in AI era: Innovation, technology & Human interaction
The conference welcomes submissions on various themes and tracks related to contemporary marketing in a global context. The following subthemes are indicative but not exhaustive:
Tracks & Sub-Themes
Track 1: Technology, AI, and Advanced Marketing Analytics
Sub-Themes:
- Artificial Intelligence and Technology Adoption in Global Marketing
- Data-Driven Marketing Strategies Across Borders
- Advanced Marketing Analytics, Methods, and Modeling in a Global Framework
- Exploring the Future of Marketing in the Metaverse and Beyond
Track 2: Digital, Social, and Omni-Channel Marketing
Sub-Themes:
- Leveraging Digital Marketing and Social Media in a Global Context
- Omni-Channel Marketing and Global Marketing Communications
- Retail Innovation and the Rise of Cross-Border E-Commerce
- Global Product and Brand Management in a Changing Marketplace
Track 3: Consumer Insights and Experience
Sub-Themes:
- Understanding Global Consumer Behaviour through Neuroscience
- Transforming Service Marketing for a Global Customer Experience
- Tourism Marketing: Cross-Cultural Strategies for a Global Audience
- Innovation in Global Marketing: New Product Development Strategies
Track 4: Sustainability, Ethics, and Social Impact
Sub-Themes:
- Sustainability and Ethical Marketing Practices in a Global Marketplace
- Social Marketing and Public Policy: Impacting Global Communities
- Internal Marketing & Transformational Leadership
Track 5: B2B, Value Chain, and Pricing Strategies
Sub-Themes:
- B2B Marketing and Global Supply Chain Management
- Value Chain Analysis & Supply Chain Management
- Pricing Products & Services in a Price-Sensitive Market
Track 6: Emerging and Rural Market Strategies
Sub-Themes:
- Marketing Strategies in Emerging Markets: Opportunities and Challenges
- Rural Marketing in the Emerging Economy
- Agricultural Marketing: Challenges and the Future