Consortium Faculty
Prof. Amitava Chattopadhyay
Amitava Chattopadhyay is Professor of Marketing and the GlaxoSmithKline Chaired Professor of Corporate Innovation at INSEAD. He is an expert on branding and innovation, and his research has appeared in leading journals, including the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, Marketing Science, Management Science, International Journal of Research in Marketing, and Long Range Planning. He has published a book entitled The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands.
Professor Chattopadhyay is an Associate Editor of the Journal of Marketing and is on the editorial review boards of the Journal of the Academy of Marketing Science and Long Range Planning. He has been a member of the Board of the Association for Consumer Research and has been the recipient of several awards, including the Robert Ferber Award. He is a Fellow of the Nanyang Centre for Emerging Markets.
Professor Chattopadhyay has developed and taught courses on branding, marketing strategy, marketing in emerging economies, and sustainability for MBA and PhD students. He has taught in senior management programs in Europe, the Americas, Asia, Australia, and Africa. He is on the advisory boards of several companies and a consultant to multinational firms.
Professor Chattopadhyay holds a PhD from the University of Florida, a PGDM from the Indian Institute of Management, Ahmedabad, and a BSc (Honours) degree from Jadavpur University, India.
Prof. Atul Parvatiyar
Dr. Atul Parvatiyar is a Professor of Marketing Practice and the former founding director of the Center for Sales & Customer Relationship Excellence at the Rawls College of Business, Texas Tech University (TTU). He is an author/co-author of several books and academic articles on marketing theory, relationship marketing, global marketing, and customer relationship management. His publications have received more than 15,100+ Google Scholar citations.
Previously, Dr. Parvatiyar was a marketing professor and associate director of the Center for Relationship Marketing at the Goizueta Business School of Emory University. Subsequently, he became the Robinson Research Fellow and Managing Director of the Center for Business and Industrial Marketing at Georgia State University, before taking a 15-year hiatus from full-time academics to manage his entrepreneurial ventures.
Dr. Parvatiyar has been a visiting professor at Johannes Kepler University in Austria, Norwegian School of Economics, S.P. Jain School of Global Business in Dubai and Singapore, IIM Lucknow, IIM Indore, and the University of Georgia in Athens, USA. Before coming to the US, he taught at XLRI Jamshedpur and Banaras Hindu University in India.
He is an experienced management consultant and has led projects for several Fortune 500 companies. His clients have included Allstate Insurance, Ashiana Homes, Bank of America, Bose, Celcom, CIMB Bank, Coca-Cola, Federal-Mogul, JTI, Kimberly-Clark, Levi's, Milliken, Mobitel, Nautilus, Panasonic, Panacea-Biotec, Piramals, PRGX, Reynolds Consumer Products, Shoppers' Stop, Siemens, Tata Steel, Telekom Malaysia, and Toyota. He serves as a mentor at the Texas Tech Innovation Hub and is a member of the Governing Board of IILM in New Delhi, India.
Atul holds a BA, an MBA, and a PhD from Banaras Hindu University in India. He is also a Fellow of the Chartered Institute of Marketing (CIM) and the Direct Selling Education Foundation (DSEF).
Prof. Babu John-Mariadoss
Professor Babu John-Mariadoss is the J.B. Hoskins Professor of Marketing in the Area of Marketing and Supply Chain Management at Texas Tech University and is the Director - Assurance of Learning and associate professor at the Rawls College of Business. Professor Babu John-Mariadoss has published his research in the Journal of Marketing Research, Journal of Marketing, MIS Quarterly, Journal of Management Information Systems, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Service Research, Marketing Letters, International Journal of Hospitality Management, Journal of International Marketing, Industrial Marketing Management, Journal of Business Research, Journal of Personal Selling and Sales Management, Journal of Marketing Theory and Practice, and European Journal of Marketing, among others.
He has published three open education resource (OER) textbooks, titled 'Core Principles of Marketing', 'Core Principles of International Marketing', and 'Core Principles of Strategic Marketing', co-authored two edited volumes titled 'Experiential Marketing in an Age of Hyper-Connectivity: Navigating the Customer Experience Journey' and 'Future-Focused Strategic Marketing', and multiple book chapters. Professor Babu John-Mariadoss is a two-time recipient of the Louis W. Stern Award from the American Marketing Association (AMA): in 2018, he received the Louis Stern Award for his co-authored 2010 paper in Journal of Marketing Research, and in 2025, he received the Stern Award for his co-authored 2019 paper in Journal of Marketing. In addition, Professor John-Mariadoss has also been honored with the 2022 Harold & Muriel Berkman Foundation Award from the Academy of Marketing Science (AMS), the 2008 Mary Kay Doctoral Dissertation Award from AMS, and the 2008 AMA Sales SIG Doctoral Dissertation Award.
Professor Babu John-Mariadoss is the Editor-in-Chief of the journal Marketing Intelligence & Planning, Editor of the International Journal of Public Opinion Research, and Associate Editor of the Journal of International Marketing, Journal of Business Research, and the European Journal of Marketing. He serves on the Editorial Review Board of Industrial Marketing Management and the Journal of Personal Selling and Sales Management. He also reviews for the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, International Journal of Research in Marketing, among others.
Before joining Texas Tech University, Professor Babu John-Mariadoss taught at Washington State University, Pullman, WA, for 13 years. He received his PhD in business administration (major in marketing) from the University of Houston in 2007. He has an MBA (Marketing) from the National Institute of Technology, Trichy, India and an undergraduate degree in mechanical engineering from Anna University, Chennai, India.
Prof. Denish Shah
Dr. Shah is the Kenneth L. Bernhardt Distinguished Department Chair and Barbara and Elmer Sunday Professor of Marketing at Robinson College of Business, Georgia State University. He also serves as the Executive Director of the Marketing RoundTable, Founding Director of the Social Media Intelligence Lab, and Adjunct Professor at the Institute for Insight at Georgia State University.
His research broadly focuses on topics related to customer management strategies, data and/or technology-mediated marketing, and the societal impact of marketing.
His research has been published in top journals, including the Journal of Marketing Research, Harvard Business Review, Marketing Science, Journal of Marketing, and Sloan Management Review, among several other outlets. He is the co-editor of the Handbook of Research on Customer Equity in Marketing.
Prof. Jagdish N. Sheth
Jagdish N. Sheth is the Charles H. Kellstadt Professor of Business at Goizueta Business School, Emory University. He has over 60 years of combined experience in teaching and research at the University of Southern California (USC), University of Illinois at Urbana-Champaign (UIUC), Columbia University, MIT, and Emory.
He is a recipient of the 2020 Padma Bhushan Award for literature and education, one of the highest civilian awards given by the Government of India. He is also a Fellow of the Academy of International Business (AIB); Fellow of the Association for Consumer Research (ACR); Fellow of the American Psychological Association (APA); Fellow of the American Marketing Association (AMA); Distinguished Fellow of the Academy of Marketing Science (AMS); and a Distinguished Fellow of International Engineering Consortium (IEC).
Dr. Sheth is the recipient of an Honorary Doctorate in Science, awarded by the University of Illinois at Urbana-Champaign (2016), and Honorary Doctorate of Philosophy, awarded by Shiv Nadar University (2017). He is the recipient of all four top awards given by the American Marketing Association (AMA).
Prof. K. Sivakumar ("Siva")
K. Sivakumar ("Siva") is the Arthur Tauck Chair and a Professor of Marketing at Lehigh University. Before joining Lehigh, Siva was a tenured faculty member at the University of Illinois at Chicago (UIC).
Siva joined Lehigh in 2001 to build and develop the marketing group. The new Department of Marketing at Lehigh was created under Siva's leadership in July 2005, and Siva was the inaugural chairperson of the Department until June 2012. Effective July 2018, Siva has again been appointed as the Department's chairperson. Siva's research interests include globalization, innovation, pricing, services, and supply chains.
Siva is the recipient of the Donald Lehmann Award from the American Marketing Association (AMA), Best Services Article Award from the AMA, Martin J. Whitman Distinguished Ph.D. Alumni Award from Syracuse University, Alpha Kappa Psi Doctoral Dissertation Award from the Academy of Marketing Science (AMS), Honorable Mention for the John Howard Doctoral Dissertation Award from the AMA, Best Conference Paper Award at the AMA Educators' Conference, Best Conference Paper Award at the AMS Annual Conference, MBA Excellence in Teaching Award at Lehigh University, University Citizenship Award from Lehigh University, Outstanding Reviewer Award from the Journal of the Academy of Marketing Science, and other awards.
Prof. Kartik Kalaignanam
Kartik Kalaignanam is a Moore Fellow and professor of marketing at the Moore School. His research program focuses on two substantive themes. The first theme examines the impact of product development/management issues on firm performance. In this domain, his research has examined the impact of new product alliances, NPD outsourcing, product recalls, and product modularity on metrics such as product quality and stock market performance.
The second stream of research investigates the influence of emerging CRM practices on performance. Specifically, this stream examines the impact of CRM outsourcing and CRM personalization on performance metrics. Kalaignanam's research has been recognized for its quality and impact, beginning with his dissertation, which was honored by both the Product Development and Management Association as well as the Institute for the Study of Business Markets. His research focused on alliances. "Asymmetric New Product Development Alliances: Win-Win or Win-Lose Partnerships," which was published in Management Science, was a finalist for the ISMS Long-Term Impact Award in 2015.
More recently, his research has focused on the performance effects of learning after product recalls, the timing of product recall decisions, and product development outsourcing. His research has appeared in the Journal of Marketing, Management Science, Strategic Management Journal and the Journal of the Academy of Marketing Science and others. Kalaignanam's research has also been recognized as the "Best Paper in the Conference" and "Best in the Track" at the AMA marketing conferences. His research on product recalls has also received noteworthy attention in leading news publications such as CNBC, The Wall Street Journal, Reuters and Yahoo! News.
Prof. Kiran Pedada
Kiran Pedada is the Associate Fellow in Marketing and Inclusive Business and Associate Professor of Marketing at the Asper School of Business at the University of Manitoba. Previously, he was an Assistant Professor of Marketing and BAT Research Fellow at the Indian School of Business (ISB). In Fall 2018, he was a Visiting Scholar in Marketing at the Kenan-Flagler Business School, at the University of North Carolina - Chapel Hill. Kiran has also served as a faculty member of the Goldman Sachs 10,000 Women Ambassadors Program.
Kiran's research is centered on Marketing Strategy, with a focus on the financial and social impact of marketing, marketing organization, marketing strategies for digital environments, and emerging markets. His research has been published in premier academic journals such as the Journal of Marketing Research, Journal of the Academy of Marketing Science and International Journal of Research in Marketing, as well as in practitioner journals such as California Management Review and Management and Business Review. His research has also been featured in Forbes, Fortune, and CNN. Kiran co-authored multiple cases on marketing and digital transformation that are available at Harvard Business Publishing. He is a member of the Editorial Review Boards of the Journal of the Academy of Marketing Science and the Journal of Business Research. Kiran also serves on the Management and Productivity Committee of the Bureau of Indian Standards, The National Standards Body of India.
Kiran earned his Ph.D. in Business Administration (Marketing) from the Rawls College of Business at Texas Tech University, where he won the 2017 Helen Devitt Jones Excellence in Graduate Teaching Award. His doctoral dissertation on international marketing alliance dissolutions in emerging markets won the prestigious 2019 AMS Mary Kay Inc. Doctoral Dissertation Award. Prior to pursuing his Ph.D., Kiran worked in management consulting and corporate strategy.
Prof. Piyush Sharma
Professor Piyush Sharma has more than thirty-five years' professional experience across both industry and academia. He joined Curtin University in 2014 and has served as a member of the Faculty of Business and Law (FBL) Strategic Review Board, Curtin University Academic Board and Curtin India Mission. He currently serves as John Curtin Distinguished Professor at Curtin, a member of the Australian Research Council (ARC) College of Experts, Associate Editor for Journal of Business Research, a board member for Umbrella Multicultural Community Care, independent director of CL Educate and a member of the Editorial Review Boards for many top international journals.
Professor Sharma is ranked among top 0.2% researchers in the world across all fields, top 100 business researchers in global P-rankings and top 90 business scholars by Research.com. He was recognised as the only Rising Star from Marketing field among Australia's Top 40 researchers in 2019. He is also the most popular author from the Faculty of Business and Law (FBL) since 2014 and from the whole university since 2017, with more than 300,000 downloads and views of his publications.
Professor Sharma is a globally renowned multi-disciplinary researcher with 142 articles published in top international journals, more than 300 international conference presentations, keynote speeches and invited talks, and more than 50 research workshops around the world. He has successfully supervised 30 research students and is currently supervising 12 research students, besides mentoring many early and mid-career researchers at Curtin and other universities. He also advises many private, public and not-for-profit industry partners, both in Australia and overseas. He has raised more than A$2.0 million in research income from both internal and external research grants.
Prof. Rajendra Srivastava
Rajendra Srivastava is the former Dean of the Indian School of Business (ISB) and the Novartis Professor of Marketing Strategy and Innovation. He comes with an experience of over 30 years as an academic and administrator. He has held several tenured faculty and administrative positions throughout his career. Before joining ISB, he served as Provost and Deputy President of Academic Affairs at Singapore Management University.
His research interests include marketing strategy, marketing metrics, and brand/customer Management. His current work focuses on business model innovations, especially in services, B2B, technology, and emerging markets.
He is best known globally for his work on measuring the impact of market-facing business processes (innovation, supply-chain, and customer management) that create value for customers, and the value of market-based assets (customers, channels, brands, and value networks). He is also recognised for his work in competitive market structures and brand equity/strategic brand management.
Prof. Rajkumar Venkatesan
Rajkumar Venkatesan is the Ronald Trzcinski Professor of Business Administration, and the Yiorgos Allayannis Distinguish Professor. He is the Academic Co-Director of the LaCross Institute for Ethical AI in Business at the Darden Business School at the University of Virginia. Raj has written about and taught Quantitative Digital Marketing to MBA and executive education students worldwide.
His teaching experience and research at Darden translated into the books, Cutting Edge Marketing Analytics, published by Pearson Education in 2014 and AI Marketing Canvas in 2021. His research explores the influence of technology including AI and macro socio-political events on brand strategy. He has published extensively in the Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Academy of Marketing Science, International Journal of Research in Marketing, Harvard Business Review, and California Management Review. He serves as an Associate Editor for the Journal of Academy of Marketing Science. He is a recipient of several awards including the Long-Term Impact in B2B Marketing from ISBM, and the Well Fargo Award for course materials development and Research Contributions. More than 450,000 individuals have participated in his courses on Coursera.
Venkatesan has consulted with large enterprises and startups in the technology, retailing, media, industrial goods, financial services, and life sciences industries.
He has developed custom executive education programs and data analytics software for Capital One, CFA Institute, Dr. Reddy Labs, DFW Airports, Explore Learning, ExxonMobil, General Electric, General Dynamics, HBO, IBM, Johnson & Johnson, MAS Holdings, Navy Federal Credit Union, Pitney Bowes, Rosetta Stone, SAP, Teradata, State Farm, Tata Sons, and TEG Analytics.
Prof. Russell Belk
Russell Belk is York University Distinguished Research Professor, Royal Society of Canada Fellow, and Kraft Foods Canada Chair in Marketing at Schulich School of Business, York University. His research involves the extended self, meanings of possessions, collecting, gift-giving, sharing, digital consumption, and materialism. This work is primarily qualitative and is often conceptual, visual, and cultural.
He co-initiated the Association for Consumer Research (ACR) Film Festival, the Consumer Culture Theory (CCT) Conference, and the Consumer Behaviour Odyssey. He is the past president and fellow in ACR and has over 750 publications.
He has received numerous research and teaching, awards including the Sheth/JCR Award for Long Term Contribution to Consumer Research, 2005. In 2012 a 10-volume compendium of his work was published in the Sage Legends in Consumer Behavior series. In 2023 he will receive an honorary doctorate from Université de Reims with a festschrift and volume in his honor.
Prof. Sanjaya Singh Gaur
Dr. Sonjaya Singh Gaur currently holds the position of Professor of Marketing (Clinical) at New York University. With over three decades of academic experience spanning the United States, Malaysia, New Zealand, China, Germany, Sweden, South Korea, UAE, Saudi Arab, and India, he is a distinguished academician. Additionally, he serves as a Distinguished Professor of Marketing in several universities in China, showcasing his global impact.
Dr. Gaur has a proven track record as an institution builder, having initiated numerous academic programs at various levels—Undergraduate, Postgraduate, Doctoral, Executive, and Management Development Programs. He has played a pivotal role in establishing new departments and contributing to the growth of degree-imparting institutions. Moreover, he has been instrumental in fostering the development of start-ups and established firms within the manufacturing sector.
While teaching remains his passion, Dr. Gaur has made significant contributions to research. He has served as a guest editor for special issues in reputable journals and currently holds positions as Associate Editor and Marketing Area Editor at the Journal of Asia Business Studies. Additionally, he is a respected member of the editorial boards of leading journals such as the Journal of World Business.
Dr. Gaur's research encompasses both micro and macro levels. At the micro level, his focus lies in behavioral research, exploring socio-psychological constructs like human emotions, decision-making, social identity, ethics, and action. This research has practical applications in the study of various entities, including consumers, salespersons, managers, patients, doctors, and organizations. On the macro level, he has delved into how firm-level issues—such as market orientation, governance, corporate social responsibility (CSR), inter-organizational trust, and top management team characteristics—affect the strategies and performance of firms across different geographical settings. His empirical work spans diverse locations, including Malaysia, UAE, Saudi Arab, India, Bangladesh, China, Hong Kong, Germany, and New Zealand.
Dr. Gaur's prolific academic output includes four books, over 80 journal papers, more than 200 conference papers, and over 100 keynote speeches and guest talks. He has been honored with several "best paper" awards(in 2016, 2017, 2018, 2019, 2020, 2023, 2024), including three from the American Marketing Association in 2017, 2019, and 2020.
In addition to his academic endeavors, Dr. Gaur has provided consultancy services to numerous multinational corporations, including GlaxoSmithKline (GSK), Advanced Medical Optics (AMO), Johnson & Johnson, HSBC, Ranbaxy Laboratories Limited, RFCL, Geologistics India Ltd., 1mailspot.co.nz Limited, Pajas Infopath, KMPL, SGS, Advent Chembio, and Godrej & Boyce Mfg. Co. Ltd. His extensive governance experience includes serving as a director on the board of the Bank of India (NZ) Limited from 2012 to 2017.
Prof. Satish Jayachandran
Satish Jayachandran (Ph.D., Texas A&M University) is the Associate Dean of Graduate Programs, the James F. Kane Professor of Business and Professor of Marketing at the Darla Moore School of Business. He also served as the chair of the Department of Marketing. Jayachandran has also received a bachelor's degree in engineering from the University of Kerala, India, and a master's in business administration from the Indian Institute of Management Calcutta.
His research interests are in the area of marketing strategy and has been published in the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, the Journal of International Marketing, and the Strategic Management Journal.
With his co-authors, Satish was a recipient of the Harold H. Maynard award for 2001 from the Journal of Marketing and the Tamer Cavusgil Award for 2009 from the Journal of International Marketing for outstanding papers published in those journals. He was nominated a 'young scholar' by the Marketing Science Institute in 2003 based on research productivity and managerial interest in research.
Satish has taught graduate courses at Wirtschaftsuniversitat Wien (Vienna University of Business and Economics) in Vienna, Austria, Tecnologico de Monterrey, Campus Guadalajara, Mexico and the Indian School of Business, Hyderabad, India. He received the Alfred G. Smith Award for Outstanding Teaching from the Moore School in 2005. Satish is an Associate Editor of the Journal of Marketing Research and a member of the editorial review boards of the Journal of Marketing, the Journal of the Academy of Marketing Science, and the Journal of International Marketing.
Prof. Sreedhar Madhavaram
Sreedhar Madhavaram is the Editor-in-Chief of AMS Review and is the Marketing Alumni and United Supermarkets, Inc. Professor of Marketing in the Area of Marketing and Supply Chain Management in the Rawls College of Business at Texas Tech University.
His work has won several awards and appeared in AMS Review, Journal of the Academy of Marketing Science, Journal of Business Logistics, Journal of Retailing, Journal of Business Ethics, Journal of Business Research, Industrial Marketing Management, Journal of Advertising, Journal of Personal Selling & Sales Management, Psychology & Marketing, and other journals.
A frequent presenter at national and international conferences, his research interests include marketing theory, marketing strategy, capability building, firm competitiveness, theorizing approaches, and conceptual advances in marketing.
Prof. V. Kumar (VK)
V. Kumar (VK) is the Professor of Marketing, and the Goodman Academic-Industry Partnership Professor, Goodman School of Business, Brock University, ON, Canada. He has held/holds several Distinguished Endowed Faculty Positions in the U.S., and Distinguished Fellowships across universities worldwide, including the Chang Jiang Scholar, HUST, China; and the Hagler Fellow, Texas A&M University, USA.
VK has been honored as a Legend in Marketing through the 10-Volume Legends in Marketing series (Sage Publications) with commentaries from scholars worldwide. VK has published over 300 papers in scholarly journals and 35 books; received over 20 Lifetime Achievement Awards and 25 Research and Teaching Excellence Awards.
VK has served as the Editor-in-Chief of the Journal of Marketing (2014-2018) and serves/served as the Department Editor of POM, the Consulting Editor of JIBS, and the Senior Consulting Editor of Elsevier Publishers. Global Fortune 500 firms have implemented VK's ideas and models which have produced multi-billion dollars gain.
To honor his commitments to the doctoral student mentorship, the American Marketing Association has instituted the "V. Kumar Doctoral Student Mentorship Award" which is given out to recognize academics in the field of marketing who are productive scholars and who have been instrumental in developing doctoral students in marketing.