Consortium Faculty
Prof. Amitava Chattopadhyay
Amitava Chattopadhyay is Professor of Marketing and the GlaxoSmithKline Chaired Professor of Corporate Innovation at INSEAD. He is an expert on branding and innovation, and his research has appeared in leading journals, including the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, Marketing Science, Management Science, International Journal of Research in Marketing, and Long Range Planning. He has published a book entitled The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands.
Professor Chattopadhyay is on the editorial review boards of the Journal of the Academy of Marketing Science and Long Range Planning. He has been a member of the Board of the Association for Consumer Research and has been the recipient of several awards, including the Robert Ferber Award. He is a Fellow of the Nanyang Centre for Emerging Markets
Professor Chattopadhyay has developed and taught courses on branding, marketing strategy, marketing in emerging economies, and sustainability for MBA and PhD students. He has taught in senior management programs in Europe, the Americas, Asia, Australia, and Africa. He is on the advisory boards of several companies and a consultant to multinational firms.
Professor Chattopadhyay holds a PhD from the University of Florida, a PGDM from the Indian Institute of Management, Ahmedabad, and a BSc (Honours) degree from Jadavpur University, India.
Prof. Atul Parvatiyar
Dr. Atul Parvatiyar is a Professor of Marketing Practice and the former founding director of the Center for Sales & Customer Relationship Excellence at the Rawls College of Business, Texas Tech University (TTU). He is an author/co-author of several books and academic articles on marketing theory, relationship marketing, global marketing, and customer relationship management. His publications have received more than 15,100+ Google Scholar citations.
Previously, Dr. Parvatiyar was a marketing professor and associate director of the Center for Relationship Marketing at the Goizueta Business School of Emory University. Subsequently, he became the Robinson Research Fellow and Managing Director of the Center for Business and Industrial Marketing at Georgia State University, before taking a 15-year hiatus from full-time academics to manage his entrepreneurial ventures.
Dr. Parvatiyar has been a visiting professor at Johannes Kepler University in Austria, Norwegian School of Economics, S.P. Jain School of Global Business in Dubai and Singapore, IIM Lucknow, IIM Indore, and the University of Georgia in Athens, USA. Before coming to the US, he taught at XLRI Jamshedpur and Banaras Hindu University in India.
He is an experienced management consultant and has led projects for several Fortune 500 companies. His clients have included Allstate Insurance, Ashiana Homes, Bank of America, Bose, Celcom, CIMB Bank, Coca-Cola, Federal-Mogul, JTI, Kimberly-Clark, Levi's, Milliken, Mobitel, Nautilus, Panasonic, Panacea-Biotec, Piramals, PRGX, Reynolds Consumer Products, Shoppers' Stop, Siemens, Tata Steel, Telekom Malaysia, and Toyota. He serves as a mentor at the Texas Tech Innovation Hub and is a member of the Governing Board of IILM in New Delhi, India.
Atul holds a BA, an MBA, and a PhD from Banaras Hindu University in India. He is also a Fellow of the Chartered Institute of Marketing (CIM) and the Direct Selling Education Foundation (DSEF).
Prof. Atish Chattopadhyay
Prof. Atish Chattopadhyay is a celebrated academic leader and institution-builder who has shaped India’s top business schools. Fondly known as “Master Moshai”, he champions an education philosophy rooted in curiosity and character.
Currently the Director of IMT Ghaziabad, he led the institution to a landmark achievement—its debut in the Financial Times Global Top 100. His leadership journey spans SPJIMR, MICA, JAGSoM, and his role as the Founding Vice Chancellor of Vijaybhoomi University, where his innovations earned global recognition in AACSB’s “Innovations That Inspire.”
A mentor and Peer Review Team member for AACSB, and a founding member of the EFMD Indian Business Council, Dr. Chattopadhyay has been at the forefront of globalizing Indian management education. His research and practice span shopper marketing, curriculum innovation, and institution building across emerging markets.
In Leadership in Business Schools, Dr. Chattopadhyay brings together decades of experience in institution building, governance, pedagogical innovation, and global engagement—offering deep insights into the leadership mindsets and frameworks required to shape the future of management education.
Prof. Abhishek Mishra
Dr. Abhishek Mishra is a Professor at IIM, Indore in the Marketing Area and Member of the Board at IIM Indore. He is an IIT Roorkee graduate and in his experience, Prof Mishra has worked as a management consultant for Holcim, the Swiss giant cement maker, followed by Kantar-IMRB as a research consultant.
He then had short stint in academics, with the ICFAI and SMS groups, before he undertook his Ph.D. from IIM Lucknow. He joined IIM Indore after completing his PhD and his current research interest lies in the area of innovation, product management and new product development.
He has already published more than 60 research papers, (of those, more than 30 in ABDC A* and A journals), in leading marketing, tourism and information system journals. He has also presented his works at premium international marketing conferences like those organized by the American Marketing Association and the Academy of Marketing Science.
He currently teaches courses like Marketing Research and Product Management and New Product Development IIM Indore. He has additional Ph.D. level courses on Latent Variable Modelling and Fuzzy Sets.
Prof. Babu John-Mariadoss
Professor Babu John-Mariadoss is the J.B. Hoskins Professor of Marketing in the Area of Marketing and Supply Chain Management at Texas Tech University and is the Director - Assurance of Learning and associate professor at the Rawls College of Business. Professor Babu John-Mariadoss has published his research in the Journal of Marketing Research, Journal of Marketing, MIS Quarterly, Journal of Management Information Systems, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Service Research, Marketing Letters, International Journal of Hospitality Management, Journal of International Marketing, Industrial Marketing Management, Journal of Business Research, Journal of Personal Selling and Sales Management, Journal of Marketing Theory and Practice, and European Journal of Marketing, among others.
He has published three open education resource (OER) textbooks, titled 'Core Principles of Marketing', 'Core Principles of International Marketing', and 'Core Principles of Strategic Marketing', co-authored two edited volumes titled 'Experiential Marketing in an Age of Hyper-Connectivity: Navigating the Customer Experience Journey' and 'Future-Focused Strategic Marketing', and multiple book chapters. Professor Babu John-Mariadoss is a two-time recipient of the Louis W. Stern Award from the American Marketing Association (AMA): in 2018, he received the Louis Stern Award for his co-authored 2010 paper in Journal of Marketing Research, and in 2025, he received the Stern Award for his co-authored 2019 paper in Journal of Marketing. In addition, Professor John-Mariadoss has also been honored with the 2022 Harold & Muriel Berkman Foundation Award from the Academy of Marketing Science (AMS), the 2008 Mary Kay Doctoral Dissertation Award from AMS, and the 2008 AMA Sales SIG Doctoral Dissertation Award.
Professor Babu John-Mariadoss is the Editor-in-Chief of the journal Marketing Intelligence & Planning, Editor of the International Journal of Public Opinion Research, and Associate Editor of the Journal of International Marketing, Journal of Business Research, and the European Journal of Marketing. He serves on the Editorial Review Board of Industrial Marketing Management and the Journal of Personal Selling and Sales Management. He also reviews for the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, International Journal of Research in Marketing, among others.
Before joining Texas Tech University, Professor Babu John-Mariadoss taught at Washington State University, Pullman, WA, for 13 years. He received his PhD in business administration (major in marketing) from the University of Houston in 2007. He has an MBA (Marketing) from the National Institute of Technology, Trichy, India and an undergraduate degree in mechanical engineering from Anna University, Chennai, India.
Prof. Denish Shah
Dr. Shah is the Kenneth L. Bernhardt Distinguished Department Chair and Barbara and Elmer Sunday Professor of Marketing at Robinson College of Business, Georgia State University. He also serves as the Executive Director of the Marketing RoundTable, Founding Director of the Social Media Intelligence Lab, and Adjunct Professor at the Institute for Insight at Georgia State University.
His research broadly focuses on topics related to customer management strategies, data and/or technology-mediated marketing, and the societal impact of marketing.
His research has been published in top journals, including the Journal of Marketing Research, Harvard Business Review, Marketing Science, Journal of Marketing, and Sloan Management Review, among several other outlets. He is the co-editor of the Handbook of Research on Customer Equity in Marketing.
Prof. David W. Stewart
David W. Stewart is President’s Professor of Marketing and Business Law (emeritus) at Loyola Marymount University. He is a past editor of the Journal of Marketing, the Journal of the Academy of Marketing Science, and the Journal of Public Policy and Marketing.
He currently serves as Chairman of the Board of the Marketing Accountability Standards Board (MASB). He has previously served as a member of the faculty and in various administrative roles at Vanderbilt University, the University of Southern California, and the University of California, Riverside.
He is the author of more than 300 published articles, chapters, and proceedings contributions and has authored or edited more than 20 books.
His published work has focused on consumers’ use of information and shopping behavior, effective marketing communications, marketing strategy, research methodology, and public policy.
Prof. Jagdish N. Sheth
Jagdish N. Sheth is the Charles H. Kellstadt Professor of Business at Goizueta Business School, Emory University. He has over 60 years of combined experience in teaching and research at the University of Southern California (USC), University of Illinois at Urbana-Champaign (UIUC), Columbia University, MIT, and Emory.
He is a recipient of the 2020 Padma Bhushan Award for literature and education, one of the highest civilian awards given by the Government of India. He is also a Fellow of the Academy of International Business (AIB); Fellow of the Association for Consumer Research (ACR); Fellow of the American Psychological Association (APA); Fellow of the American Marketing Association (AMA); Distinguished Fellow of the Academy of Marketing Science (AMS); and a Distinguished Fellow of International Engineering Consortium (IEC).
Dr. Sheth is the recipient of an Honorary Doctorate in Science, awarded by the University of Illinois at Urbana-Champaign (2016), and Honorary Doctorate of Philosophy, awarded by Shiv Nadar University (2017). He is the recipient of all four top awards given by the American Marketing Association (AMA).
Prof. Janakiraman Moorthy
Janakiraman Moorthy holds a Ph.D. from the Indian Institute of Ahmedabad, with a focus on new product development. In his academic career spanning over three decades, he has taught at leading business schools and management institutions in Asia and the US, in capacities of full-time and visiting faculty designate.
These include IIM Calcutta, IIM Lucknow, IMT Dubai, AIT Bangkok, Purdue University, and Krannert School of Management. He simultaneously led senior leadership roles in academic administration, including executive education programmes, research and project director, and a cherished accomplishment as a convenor of the prestigious Common Entrance Test (CAT 2011).
His research interests are anchored on topics covering exploring new methods for marketing decision-making and marketing productivity analysis. He has vividly published his research findings in leading journals and publications. He has presented his intellectual contributions at renowned national as well as international conferences.
His teaching interests include marketing research and analytics, customer relationship management, new product development, and product management. Apart from teaching at colleges and institutions, he has passionately pursued training industry professionals through management development projects and consulting assignments. He is the recipient of various fellowships and scholarships that have been awarded by premier institutions and organisations, including the Government of India.
Prof. K. Sivakumar ("Siva")
K. Sivakumar ("Siva") is the Arthur Tauck Chair and a Professor of Marketing at Lehigh University. Before joining Lehigh, Siva was a tenured faculty member at the University of Illinois at Chicago (UIC).
Siva joined Lehigh in 2001 to build and develop the marketing group. The new Department of Marketing at Lehigh was created under Siva's leadership in July 2005, and Siva was the inaugural chairperson of the Department until June 2012. Effective July 2018, Siva has again been appointed as the Department's chairperson. Siva's research interests include globalization, innovation, pricing, services, and supply chains.
Siva is the recipient of the Donald Lehmann Award from the American Marketing Association (AMA), Best Services Article Award from the AMA, Martin J. Whitman Distinguished Ph.D. Alumni Award from Syracuse University, Alpha Kappa Psi Doctoral Dissertation Award from the Academy of Marketing Science (AMS), Honorable Mention for the John Howard Doctoral Dissertation Award from the AMA, Best Conference Paper Award at the AMA Educators' Conference, Best Conference Paper Award at the AMS Annual Conference, MBA Excellence in Teaching Award at Lehigh University, University Citizenship Award from Lehigh University, Outstanding Reviewer Award from the Journal of the Academy of Marketing Science, and other awards.
Prof. Kartik Kalaignanam
Kartik Kalaignanam is a Moore Fellow and Professor of Marketing at the Darla Moore School of Business, University of South Carolina. His research examines how organizational structure, product design architecture, and regulatory interventions influence firm performance, product quality, and public safety outcomes.
A central focus of his work is understanding firm and consumer behavior before and after product recalls, including organizational learning from recalls, the timing of recall decisions, and the financial and safety consequences of early versus delayed recalls. His research also explores product development outsourcing, buyer–supplier network alignment, product modularity, and the effectiveness of digital marketing campaigns by regulators in improving recall compliance.
Kartik’s work has been published in leading journals such as the Journal of Marketing, Management Science, Strategic Management Journal, Journal of the Academy of Marketing Science, and Journal of Retailing. His article “Asymmetric New Product Development Alliances: Win-Win or Win-Lose Partnerships,” published in Management Science, was a finalist for the ISMS Long-Term Impact Award.
His research has received multiple Best Paper and Best Track awards at American Marketing Association conferences and has been featured in major media outlets including CNBC, The Wall Street Journal, Reuters, and Yahoo! News. Kartik has been recognized multiple times for outstanding teaching at the Darla Moore School of Business. Prior to academia, he held sales and marketing roles in both India and the United States.
Prof. Kiran Pedada
Kiran Pedada is the Associate Fellow in Marketing and Inclusive Business and Associate Professor of Marketing at the Asper School of Business at the University of Manitoba. Previously, he was an Assistant Professor of Marketing and BAT Research Fellow at the Indian School of Business (ISB). In Fall 2018, he was a Visiting Scholar in Marketing at the Kenan-Flagler Business School, at the University of North Carolina - Chapel Hill. Kiran has also served as a faculty member of the Goldman Sachs 10,000 Women Ambassadors Program.
Kiran's research is centered on Marketing Strategy, with a focus on the financial and social impact of marketing, marketing organization, marketing strategies for digital environments, and emerging markets. His research has been published in premier academic journals such as the Journal of Marketing Research, Journal of the Academy of Marketing Science and International Journal of Research in Marketing, as well as in practitioner journals such as California Management Review and Management and Business Review. His research has also been featured in Forbes, Fortune, and CNN. Kiran co-authored multiple cases on marketing and digital transformation that are available at Harvard Business Publishing. He is a member of the Editorial Review Boards of the Journal of the Academy of Marketing Science and the Journal of Business Research. Kiran also serves on the Management and Productivity Committee of the Bureau of Indian Standards, The National Standards Body of India.
Kiran earned his Ph.D. in Business Administration (Marketing) from the Rawls College of Business at Texas Tech University, where he won the 2017 Helen Devitt Jones Excellence in Graduate Teaching Award. His doctoral dissertation on international marketing alliance dissolutions in emerging markets won the prestigious 2019 AMS Mary Kay Inc. Doctoral Dissertation Award. Prior to pursuing his Ph.D., Kiran worked in management consulting and corporate strategy.
Prof. Kirti Sharma
Prof. Kirti Sharma is Associate Professor of Marketing at the Management Development Institute (MDI), Gurgaon. Her research focuses on consumer behavior, healthcare marketing, services marketing and digital transformation.. She has published extensively in leading journals including International Marketing Review, Journal of Environmental Management, Journal of Service Theory and Practice and International Journal of Consumer Studies, International Journal of Retail & Distribution Management etc. She has authored several award-winning teaching cases published with IVEY Publishing, widely used in global business schools.
She is also recipient of the prestigious SSHN 2025 scholarship from The French Institute in India (IFI), the educational, scientific and cultural wing of the Embassy of France in India, for her research in AI impact in Higher education. She has also received a grant from “CHSF- Research Unit, University of NewCastle” for her research in – AI in Healthcare: Shaping the future of Patient Care.
Beyond academia, Dr.Sharma actively contributes to policy and industry through high-impact consulting and advisory roles. She has led multiple evaluation and strategy projects for Government of India including Ministry of Micro, Small and Medium Enterprises, Department of Pharmaceuticals, Ministry of Chemicals and Fertilizers, and Ministry of Jal Shakti. She serves as Area Editor for the Journal of Indian Business Research, and is on the Editorial Boards of the Journal of Global Marketing and Vikalpa: The Journal for Decision Makers (IIM Ahmedabad). She is also a member of the National Marketing Committee of the PM Vishwakarma Scheme (Government of India), an Academic Board Member at KIIT School of Management, Coimbatore, and an Academic Advisory Member at GLA University.
With over 24 years of experience in teaching and custom executive education, Dr. Sharma specializes in Consumer Behavior, Global Marketing Communication, and Customer-Centric Growth Strategy. At MDI Gurgaon, she serves as Chairperson – PGDM and Chairperson – Graduate Programme Placements. She has been a Visiting Professor at WU – Vienna University of Economics and Business, Vienna, Austria for last 8 years. She has designed and delivered many customized executive programmes for leading organizations in FMCG, BFSI and manufacturing industries in India.
Prof. Moutusy Maity
Prof. Moutusy Maity is currently an Associate Professor in the Department of Marketing Management, at the Southampton Business School, University of Southampton, UK. Moutusy has held a full professor position at the Indian Institute of Management-Lucknow (IIM-L), and Assistant professor positions at the Indian Institute of Management-Bangalore (IIM-B), and at the University of Wisconsin, Whitewater, WI, USA.
Moutusy’s research interests are in the areas of consumer interaction with information and communication technology (ICT) (e.g., immersive technologies, consumer privacy, Internet/e-commerce, mobile/m-commerce, social media, electronic/online word-of-mouth (eWOM), digital marketing). Her research examines the impact of ICT on individuals, businesses, and society.
Specifically, her work investigates the impact of online channel characteristics on consumer decision-making and choice, consumer reviews on social media and e-commerce platforms, social influencers, and social networks. Moutusy also examines issues pertaining to ICT adoption and use among those from the lower socioeconomic strata in emerging economies.
Moutusy’s research has appeared in reputable journals, including the Journal of Retailing, Decision Support Systems, Journal of Business Ethics, Journal of Business Research, Technological Forecasting & Social Change, and Journal of Macromarketing, among others. Her books Digital Marketing, and Marketing Analytics, have been published by the Oxford University Press (OUP), and are widely adopted and used by business schools in India. She serves on the editorial review boards of the Journal of Business Research and the International Journal of Advertising.
Prof. Manfred Krafft
Manfred Krafft is director of the Institute of Marketing and full professor at University of Muenster, Germany. He also holds an honorary professorship at The University of Auckland, New Zealand.
Manfred earned his Ph.D. from the University of Kiel, Germany. He served as editor-in-chief of Journal of Personal Selling & Sales Management and is currently member of the Policy Advisory Board of Industrial Marketing Management. He is also a member of the editorial review boards of several leading academic journals.
Manfred is known for his academic contributions in sales management, channel management, and customer management. His papers have been published in, among others, Journal of Marketing, Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, Journal of Personal Selling & Sales Management, Journal of Retailing, and Journal of Service Research.
Manfred was the winner of the inaugural Practice Prize of the INFORMS Society for Marketing Science, has been awarded with several best paper awards, and most recently the lifetime achievement award by AMA’s SIG for actively establishing an exchange of sales scholars and executives, and for his influence on globalizing sales research. Manfred is both a fellow of the European Marketing Academy (EMAC) and the Direct Selling Education Foundation (DSEF).
Prof. Neeraj Pandey
Neeraj Pandey is Professor of Marketing at NITIE Mumbai. He did his post-doctoral research at Johns Hopkins University, USA, in the area of healthcare pricing.
He has written two books and his research has appeared in reputed international journals. He received ‘The Best Teacher’ award by NITIE Mumbai; ‘AIMS-IRMA Outstanding Management Researcher Award’ by AIMS International and ‘Young Management Researcher’ award by Higher Education Forum.
He has published case studies in Asian Case Research Journal, Ivey Publishing, The Case Centre, Emerald Emerging Markets Case Studies, South Asian Journal of Business and Management Cases, Sage Business Cases, and Case Unit of IIM Ahmedabad. He has done consulting assignments for various companies including Dr. Reddy’s Laboratories, BPCL, GSFCL, ONGC, HPCL, Diligent Media Corporation, Owens Corning Ltd, Garden Silks Mills Ltd, and MRF Ltd.
He serves as Senior Editor in Global Business and Organizational Excellence, Section Editor in Australasian Journal of Information Systems, and Editor of Special Issue for Journal of Strategic Marketing. His research interests are pricing, digital marketing, and B2B marketing.
Prof. Piyush Sharma
Professor Piyush Sharma has more than thirty-five years' professional experience across both industry and academia. He joined Curtin University in 2014 and has served as a member of the Faculty of Business and Law (FBL) Strategic Review Board, Curtin University Academic Board and Curtin India Mission. He currently serves as John Curtin Distinguished Professor at Curtin, a member of the Australian Research Council (ARC) College of Experts, Associate Editor for Journal of Business Research, a board member for Umbrella Multicultural Community Care, independent director of CL Educate and a member of the Editorial Review Boards for many top international journals.
Professor Sharma is ranked among top 0.2% researchers in the world across all fields, top 100 business researchers in global P-rankings and top 90 business scholars by Research.com. He was recognised as the only Rising Star from Marketing field among Australia's Top 40 researchers in 2019. He is also the most popular author from the Faculty of Business and Law (FBL) since 2014 and from the whole university since 2017, with more than 300,000 downloads and views of his publications.
Professor Sharma is a globally renowned multi-disciplinary researcher with 142 articles published in top international journals, more than 300 international conference presentations, keynote speeches and invited talks, and more than 50 research workshops around the world. He has successfully supervised 30 research students and is currently supervising 12 research students, besides mentoring many early and mid-career researchers at Curtin and other universities. He also advises many private, public and not-for-profit industry partners, both in Australia and overseas. He has raised more than A$2.0 million in research income from both internal and external research grants.
Prof. Rajendra Srivastava
Rajendra Srivastava is the Novartis Professor of Marketing Strategy and Innovation at the Indian School of Business (ISB) (Hyderabad & Mohali). He has served as the immediate-past Dean at ISB and is Executive Director for ISB’s Centre for Business Innovation and Executive Fellows Program in Management. He has also served as Provost and Deputy President at Singapore Management University and as Senior Associate Dean at both Emory University and The University of Texas at Austin. He is an Independent Director at Happiest Minds Technologies and Solara Active Pharma Sciences and serves on the Advisory Boards of global management schools in Australia (Deakin) and France (SKEMA).
A pracademic (practical academic) at heart, he is a strong proponent for inter-disciplinary research and collaboration between industry, government, and academia. His academic leadership and contributions to the field of Marketing focusing on Brand Equity, Marketing-Finance Interface and Market-Based Off-Balance Sheet Intangible Assets, and Business Innovation have been recognized by American Marketing Association which appointed him as a 2020 AMA Fellow. He is a member of the EQUIS Committee of the European Foundation for Management Development (EFMD). He is also a Senior Research Fellow at the Mack Institute for Innovation (Wharton), and the Institute for Studies in Business Markets (ISBM) at Penn State. He is also founding Editor-in-Chief of the Marketing Strategy Journal launched recently by Elsevier.
His 1998 Journal of Marketing (JM) article titled Market Based Asset and Shareholder Value received both the 1999 Maynard Award and the 1999 MSI/Paul Root Award for the best paper contributing to the theory and practice of marketing, respectively. It also received the 2007 AMA/Sheth Foundation Award for the paper written in the prior decade that contributed most to the marketing discipline. This is the only paper in the history of the JM to win all three awards simultaneously. Subsequently, his 1999 paper in JM on Marketing, Business Processes and Shareholder Value integrated Value Creation and Appropriation to provide a comprehensive framework for Business Model Innovation for managing intangible assets and business processes to enhance profitability, growth and resilience.
Despite his heavy administrative responsibilities, he has been active in the classroom in each of the last forty-five years as a “pracademic”– a practical academic. He has worked with over 75 MNCs, across over 50 countries over 40 years. His thought leadership credentials are underscored by over 30,000 Google Scholar Citations, the highest for a marketing scholar from India, and 25,000 Linkedin followers. He has received best academic director (dean) awards from Indian Sub-Continent Decision Sciences Institute (ISDSI – 2019) and All India Management Association (2021). He holds a B.Tech. (Mechanical Engineering) from Indian Institute of Technology, Kanpur, MS (Industrial Engineering) from the University of Rhode Island, and MBA and Ph.D. in Business from the University of Pittsburgh.
Prof. Rajkumar Venkatesan
Rajkumar Venkatesan is the Ronald Trzcinski Professor of Business Administration, and the Yiorgos Allayannis Distinguish Professor. He is the Academic Co-Director of the LaCross Institute for Ethical AI in Business at the Darden Business School at the University of Virginia. Raj has written about and taught Quantitative Digital Marketing to MBA and executive education students worldwide.
His teaching experience and research at Darden translated into the books, Cutting Edge Marketing Analytics, published by Pearson Education in 2014 and AI Marketing Canvas in 2021. His research explores the influence of technology including AI and macro socio-political events on brand strategy. He has published extensively in the Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Academy of Marketing Science, International Journal of Research in Marketing, Harvard Business Review, and California Management Review. He serves as an Associate Editor for the Journal of Academy of Marketing Science. He is a recipient of several awards including the Long-Term Impact in B2B Marketing from ISBM, and the Well Fargo Award for course materials development and Research Contributions. More than 450,000 individuals have participated in his courses on Coursera.
Venkatesan has consulted with large enterprises and startups in the technology, retailing, media, industrial goods, financial services, and life sciences industries.
He has developed custom executive education programs and data analytics software for Capital One, CFA Institute, Dr. Reddy Labs, DFW Airports, Explore Learning, ExxonMobil, General Electric, General Dynamics, HBO, IBM, Johnson & Johnson, MAS Holdings, Navy Federal Credit Union, Pitney Bowes, Rosetta Stone, SAP, Teradata, State Farm, Tata Sons, and TEG Analytics.
Prof. Russell Belk
Russell Belk is York University Distinguished Research Professor, Royal Society of Canada Fellow, and Kraft Foods Canada Chair in Marketing at Schulich School of Business, York University. His research involves the extended self, meanings of possessions, collecting, gift-giving, sharing, digital consumption, and materialism. This work is primarily qualitative and is often conceptual, visual, and cultural.
He co-initiated the Association for Consumer Research (ACR) Film Festival, the Consumer Culture Theory (CCT) Conference, and the Consumer Behaviour Odyssey. He is the past president and fellow in ACR and has over 750 publications.
He has received numerous research and teaching, awards including the Sheth/JCR Award for Long Term Contribution to Consumer Research, 2005. In 2012 a 10-volume compendium of his work was published in the Sage Legends in Consumer Behavior series. In 2023 he will receive an honorary doctorate from Université de Reims with a festschrift and volume in his honor.
Prof. Ramendra Singh
Ramendra Singh is Professor of Marketing at IIM Calcutta. He completed PhD from IIM Ahmedabad, MBA from XLRI Jamshedpur, and B. Tech from IIT-BHU.
His research has been published in European Journal of Marketing, Journal of Business Ethics, Journal of Business Research, International Marketing Review, Marketing Theory, Industrial Marketing Management, among others. He has previously worked in sales and marketing responsibilities across different industries for several years.
He has authored a textbook on Sales and Distribution Management which has been adopted in MBA programs at various IIMs and other Business Schools.
He has completed several consultancy projects, and conducted several training programs for senior and middle management cadre at several organizations.
Prof. Ravi Mehta
Ravi Mehta is the Associate Dean of Graduate Programs, Walter H. Stellner Distinguished Professor of Marketing, and a Professor of Business Administration at the Gies College of Business, University of Illinois Urbana-Champaign.
He also holds a joint professorship at the Carle Illinois College of Medicine. Dr. Mehta’s research focuses on consumer behavior, creativity, and innovation—exploring how environmental cues and psychological factors shape consumer decisions and creative thinking.
He joined Gies in 2011 and has since held leadership roles including associate head of the Department of Business Administration. Mehta earned his Ph.D. in Marketing from the University of British Columbia, MBAs from York University and Agra University, and a bachelor’s in electrical engineering from the University of Delhi.
His work informs both his scholarly contributions and his teaching in areas such as healthcare strategy, new product marketing, and innovation.
Prof. Rajeev Kumra
Prof Rajeev Kumra is currently working as a Professor of Marketing at IIM-L. He was earlier Director of TAPMI, Manipal (2023-2025), Ex-Dean Noida campus (2018-20) and Dean International (2016-2018) at Indian Institute of Management – Lucknow.
His research papers are published in European Journal of Marketing, Journal of Business Research, Technological Forecasting and Social Change International Marketing review, Journal of MacroMarketing, Information Technology and People, Business Strategy and the Environment, International Journal of Consumer Studies, Personality and Individual differences, Journal of Business and Industrial Marketing, Journal of Consumer Marketing, Young Consumer among many others.
He has published more than 11 case studies at IVEY publishing and also listed at Harvard Business School. He cases are awarded as best seller across world in marketing and management sciences area. He was awarded second position by Fox Business School, Temple University, USA in international case competition. His paper has been adjudged as Best in Track paper in AMA Conference.
He is the most awarded and sought after Prof at IIMs. He has won “Best Faculty Award at IIM-L” for nine years in a row, awarded 21 times at IIM-L as “Best Course Taught” which is a record of sort among all IIMs, Fabulous Education leader award, Dewang Mehta Award for best teacher in marketing management. He has consulted more than 26 clients spreading across private, public and government. Some of his clients include, Lafarge cement, Abbott Pharma, Mahindra Finance, Department of Consumer Affairs to name a few. He has trained, coached and mentored more than 10000 managers, IAS, IRS, IPS, Public sector managers at various levels including C suite managers. He has worked in industry for more than a decade before shifting to academia.
Prof. Sanjaya Singh Gaur
Dr. Sonjaya Singh Gaur currently holds the position of Professor of Marketing (Clinical) at New York University. With over three decades of academic experience spanning the United States, Malaysia, New Zealand, China, Germany, Sweden, South Korea, UAE, Saudi Arab, and India, he is a distinguished academician. Additionally, he serves as a Distinguished Professor of Marketing in several universities in China, showcasing his global impact.
Dr. Gaur has a proven track record as an institution builder, having initiated numerous academic programs at various levels—Undergraduate, Postgraduate, Doctoral, Executive, and Management Development Programs. He has played a pivotal role in establishing new departments and contributing to the growth of degree-imparting institutions. Moreover, he has been instrumental in fostering the development of start-ups and established firms within the manufacturing sector.
While teaching remains his passion, Dr. Gaur has made significant contributions to research. He has served as a guest editor for special issues in reputable journals and currently holds positions as Associate Editor and Marketing Area Editor at the Journal of Asia Business Studies. Additionally, he is a respected member of the editorial boards of leading journals such as the Journal of World Business.
Dr. Gaur's research encompasses both micro and macro levels. At the micro level, his focus lies in behavioral research, exploring socio-psychological constructs like human emotions, decision-making, social identity, ethics, and action. This research has practical applications in the study of various entities, including consumers, salespersons, managers, patients, doctors, and organizations. On the macro level, he has delved into how firm-level issues—such as market orientation, governance, corporate social responsibility (CSR), inter-organizational trust, and top management team characteristics—affect the strategies and performance of firms across different geographical settings. His empirical work spans diverse locations, including Malaysia, UAE, Saudi Arab, India, Bangladesh, China, Hong Kong, Germany, and New Zealand.
Dr. Gaur's prolific academic output includes four books, over 80 journal papers, more than 200 conference papers, and over 100 keynote speeches and guest talks. He has been honored with several "best paper" awards(in 2016, 2017, 2018, 2019, 2020, 2023, 2024), including three from the American Marketing Association in 2017, 2019, and 2020.
In addition to his academic endeavors, Dr. Gaur has provided consultancy services to numerous multinational corporations, including GlaxoSmithKline (GSK), Advanced Medical Optics (AMO), Johnson & Johnson, HSBC, Ranbaxy Laboratories Limited, RFCL, Geologistics India Ltd., 1mailspot.co.nz Limited, Pajas Infopath, KMPL, SGS, Advent Chembio, and Godrej & Boyce Mfg. Co. Ltd. His extensive governance experience includes serving as a director on the board of the Bank of India (NZ) Limited from 2012 to 2017.
Prof. Satish Jayachandran
Satish Jayachandran (Ph.D., Texas A&M University) is the Associate Dean of Graduate Programs, the James F. Kane Professor of Business and Professor of Marketing at the Darla Moore School of Business. He also served as the chair of the Department of Marketing. Jayachandran has also received a bachelor's degree in engineering from the University of Kerala, India, and a master's in business administration from the Indian Institute of Management Calcutta.
His research interests are in the area of marketing strategy and has been published in the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, the Journal of International Marketing, and the Strategic Management Journal.
With his co-authors, Satish was a recipient of the Harold H. Maynard award for 2001 from the Journal of Marketing and the Tamer Cavusgil Award for 2009 from the Journal of International Marketing for outstanding papers published in those journals. He was nominated a 'young scholar' by the Marketing Science Institute in 2003 based on research productivity and managerial interest in research.
Satish has taught graduate courses at Wirtschaftsuniversitat Wien (Vienna University of Business and Economics) in Vienna, Austria, Tecnologico de Monterrey, Campus Guadalajara, Mexico and the Indian School of Business, Hyderabad, India. He received the Alfred G. Smith Award for Outstanding Teaching from the Moore School in 2005. Satish is an Associate Editor of the Journal of Marketing Research and a member of the editorial review boards of the Journal of Marketing, the Journal of the Academy of Marketing Science, and the Journal of International Marketing.
Prof. Sreedhar Madhavaram
Sreedhar Madhavaram is the Editor-in-Chief of AMS Review and is the Marketing Alumni and United Supermarkets, Inc. Professor of Marketing in the Area of Marketing and Supply Chain Management in the Rawls College of Business at Texas Tech University.
His work has won several awards and appeared in AMS Review, Journal of the Academy of Marketing Science, Journal of Business Logistics, Journal of Retailing, Journal of Business Ethics, Journal of Business Research, Industrial Marketing Management, Journal of Advertising, Journal of Personal Selling & Sales Management, Psychology & Marketing, and other journals.
A frequent presenter at national and international conferences, his research interests include marketing theory, marketing strategy, capability building, firm competitiveness, theorizing approaches, and conceptual advances in marketing.
Prof. Sarvana Jaikumar
Saravana Jaikumar is an Associate Professor with the Marketing group at IIM Calcutta. He completed his PhD from IIM Ahmedabad, MBA (Managerial Finance) from Cardiff Business School, UK (gold medalist), and BE Mechanical Engg. from PSG Tech.
His research work has been published in several top journals including the Journal of Marketing, Journal of Advertising Research, Journal of Business Research, Journal of Consumer Affairs, Journal of Macromarketing and Marketing Letters.
He has won several awards for his Research contributions including the Outstanding Research in Development award from Global Development Network of the United Nations.
He also recently won the Faculty Excellence in Research Award for social impact from PRME, a United Nations Initiative.
Prof. Shaphali Gupta
Shaphali Gupta has obtained her PhD from the Shailesh J Mehta School of Management, IIT Bombay, India; a Master’s Degree in Business Management with Marketing specialization; and a Bachelor’s Degree in Mathematics. She is also a gold medallist certified trainer by the Indian Society for Training andDevelopment, Ministry of HRD, New Delhi, and qualified UGC-NET.
With her impactful research credentials, she serves as a Senior Associate Editor with “Marketing Strategy Journal” by Elsevier, and an associate editor with the "European Journal of Marketing", ‘Journal of Business Research’ and ‘Journal of Strategic Marketing’. She has been a Research Fellow at Georgia State University, J. Mack Robinson College of Business, Georgia, United States of America for three years. She has been invited as a visiting professor at IPAG, Paris, and as a visiting scholar at St. John’s University, New York; Goodman School of Business, Brock University, Canada; Northwestern Medill School, Northwestern University, Evanston, and Chicago; Huazhong University of Science & Technology (HUST), Wuhan, China, to collaborate and contribute to institute research activities.
She is the winner of the National Level B.K. Birla Distinguished Research Scholar Awards for Social Science and Management 2019. This award recognizes the quality of research in social sciences and management nationwide. In that year, the award was conferred only to FT 50 and ABS 4* publications with consistent records over the last five years. She was recently awarded the “Outstanding Management Researcher” award for 2023 by AIMS International and the ‘Research Excellence Award’ by Innovation, Research and Entrepreneur Conference in 2024.
Her research interests are marketing strategy, Innovation for the greater good, emerging market strategies, new-age immersive technologies, customer experience management, customer centricity, stakeholder engagement and sustainability. She has published her research, 20+ articles, in top-tier marketing journals (which includes AMA journals, UT Dallas, FT 50, ABS 4* and 4, and ABDC A* and A listed journals) such as the Journal of International Business Studies, Journal of the Academy of Marketing Science, International Journal of Research in Marketing (IJRM), Journal of Retailing, Journal of Public Policy in Marketing, Journal of Advertising, Industrial Marketing Management, Psychology & Marketing, Journal of Interactive Marketing, Journal of International Marketing and Journal of Business Research. She has also published her managerial articles and various cases in reputed managerial magazines, such as Harvard Business Review, AIB Insights and Ivey Publishing. She regularly presents her work at esteemed international conferences like AMA, Marketing Science, European Marketing Academy, Australian and New Zealand Marketing Academy, etc. She is often invited by esteemed universities in India and abroad to share her research work. Nationally, she has given invited talks and presented her work at various IIMs, IITs, MDI, XLRI, Great Lakes School of Management, Symbiosis International University, Jaipuria Institutes of Management, National Insurance Academy, Pune, Goa Institute of Management, JAGSOM, ICFAI University, MNIT Jaipur, Gujarat Institute of Development Research, Institute of Rural Management, Anand (IRMA), CUSAT. Internationally, she has presented her work to various schools and universities, such as Southampton School of Business, UK, Leeds University, UK, IPAG Paris, HUST, Wuhan, and Brock University.
Prof. Tanuka Ghoshal
Tanuka Ghoshal is an Assistant Professor of Marketing at the Zicklin School of Business, Baruch College, City University of New York. She teaches Consumer Behavior at both the undergraduate and graduate levels. She received her Ph.D. in Marketing from Carnegie Mellon University.
Professor Ghoshal’s research examines how sensory experiences, social hierarchies, and cultural contexts shape consumer judgment and decision-making. Her work explores how marketplace
Perceptions are structured by societal inequities—such as gender inequality and colorism—as well as by culturally embedded consumer biases. Bridging consumer psychology and consumer culture theory, her research advances understanding of how identity, embodiment, and inequality influence marketplace outcomes.
Her scholarship has been published in leading journals including the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Experimental Social Psychology, and the European Journal of Marketing.
Prof. V. Kumar (VK)
V. Kumar (VK) is the Professor of Marketing, and the Goodman Academic-Industry Partnership Professor, Goodman School of Business, Brock University, ON, Canada. He has held/holds several Distinguished Endowed Faculty Positions in the U.S., and Distinguished Fellowships across universities worldwide, including the Chang Jiang Scholar, HUST, China; and the Hagler Fellow, Texas A&M University, USA.
VK has been honored as a Legend in Marketing through the 10-Volume Legends in Marketing series (Sage Publications) with commentaries from scholars worldwide. VK has published over 300 papers in scholarly journals and 35 books; received over 20 Lifetime Achievement Awards and 25 Research and Teaching Excellence Awards.
VK has served as the Editor-in-Chief of the Journal of Marketing (2014-2018) and serves/served as the Department Editor of POM, the Consulting Editor of JIBS, and the Senior Consulting Editor of Elsevier Publishers. Global Fortune 500 firms have implemented VK's ideas and models which have produced multi-billion dollars gain.
To honor his commitments to the doctoral student mentorship, the American Marketing Association has instituted the "V. Kumar Doctoral Student Mentorship Award" which is given out to recognize academics in the field of marketing who are productive scholars and who have been instrumental in developing doctoral students in marketing.