Page 47 - Final Placement Brochure

VIRAJ BHOYAR YUVANK FAUJDAR
B.E.- Electronics & Power, B.B.A,
Bapurao Deshmukh College of Rajasthan Technical University
Engineering, Wardha. Summer Internship Organization:
Summer Internship Organization: Amul (GCMMF)
Tata Power Role: Marketing Intern
Role: Management Intern Position of Responsibility:
Position of Responsibility: Alumni Committee
International Relations Committee Work Experience (Months): 6
Vakta- Literary club Cityfurnish.com
Work Experience (Months): 28
Tata Consultancy Services

My internship with TATA POWER has given me My internship experience with AMUL (GCMMF) has
the confidence to set my foot in the real business made me think out of the box and taught me how to
environment. The projects that I was involved with implement things that I have learned in the classroom,
gave me a chance to explore the theories I had been as the ground realities are way different than what we
learning. I worked on a project titled “Conceptualize read in books. I was working as a marketing intern and
the Go To Market Approach for New Programs & my job involved not only advertising and creating a buzz
Products”. I worked with TPSSL team to identify and on social media but also to think of and implement ways
explore influencer marketing strategies in the solar in which AMUL can generate revenue even if lockdown
rooftop sector. I did primary and secondary research to sets in for a long time. Setting up home delivery and
explore the profiles and derived the GTM strategy for offering distributorships were of great help in such
them. In the second part of the internship, I worked on times.
the “Consumer Sentiments for Premium Products and
designing GTM strategy”. I did a customer survey and
research to understand the perception of customers
about premium products of Tata Power Solar.

FINAL PLACEMENT BROCHURE | MBA 2019-21 45