Dr. Rambabu Lavuri is a faculty member in the Department of Marketing Management. Prior to this, he worked as an assistant professor at the Institute of Public Enterprise (IPE) in Hyderabad.
Articles authored by him have been published in reputed international journals, such as Journal consumer behavior, Business Strategy and the Environment, Journal of Retailing and Consumer Services, Marketing Intelligence and Planning, International Journal of Retail & Distribution Management, Journal of Cleaner Production, Journal of Environmental Management, Asia Pacific Journal of Marketing and Logistics, Journal of Promotion Management, International Journal of Emerging Markets,Journal of ecotourism,Benchmarking: an International Journal, International Journal of Quality and Service Sciences, Journal of Environmental Planning and Management, Society and Business Review, Sustainable Development and so on.
Post-doctoral fellow-ICSSR: Osmania university
PhD: Osmania university
MBA: Jawaharlal Nehru Technological University, Hyderabad
MSc-Psychology: Kakatiya University
Post-Graduation Diploma in Sustinable Rural Development, NIRD,Hyderabad.
Institute of Public Enterprise
National institute of Technology, Warangal
- kautish, P., Lavuri, R. & roubaud, D. (2024). Electric vehicles’ choice behavior: An emerging market scenario. Journal of Environmental Management, (ABDC)
- Kaur, J., Parida, R., Lavuri, R. & Singh, S.V. (2023). Exploring the Impact of Gamification Elements in Brand Apps on Purchase Intention of Consumers. Journal of Global Information Management , 31(1), 1-30. (ABDC), DOI : DOI: 10.4018/JGIM.317216
- Lavuri, R. (2023). Intrinsic Motivations Affecting Millennial Impulsive Mobile Shopping in Emerging Markets during the COVID-19 pandemic. Asia Pacific Journal of Marketing and Logistics, 18(4), 958-977. (ABDC), DOI : https://doi.org/1 10.1108/APJML-06-2022-0517
- Lavuri, R., Parida, R. & Singh, S. (2023). Unveiling Ways to Examine the Purchase Intension of Green Products in Emerging Markets. Benchmarking: an International Journal, Vol. ahead(No. ahead-), (ABDC), DOI : https://doi.org/10.1108/BIJ-06-2022-0379
- Lauvri, R., Roubaud, D. & Grebinevych, O. (2023). Sustainable Consumption Behaviour: Mediating Role of Pro-Environment Self-Identity, Attitude, and Moderation Role of Environmental Protection Emotion. Journal of Environmental Management, (ABDC), DOI : https://doi.org/10.1016/j.jenvman.2023.119106
- Lavuri, R., Kaul, D., Mohan, G. & (2023). Identifying factors influencing purchase intention of sustainable luxury retailing products. International. Journal of Retail & Distribution Management, (ABDC), DOI : https://doi.org/10.1108/IJRDM-05-2023-0310
- Gopi, R. K. & Lavuri, R. (2023). Exploring consumer webrooming behaviour in the emerging Fashion market: An integrated approach and Forthcoming research. Journal of Fashion Marketing and Management, (ABDC), DOI : https://doi.org/10.1108/JFMM-03-2023-0080
- Lavuri, R., Jaiswal, D. & Park, T. (2022). Extrinsic and intrinsic motives: Panic buying and impulsive buying during a pandemic. International Journal of Retail & Distribution Management, (ABDC), DOI : https://doi.org/10.1108/IJRDM-01-2022-0010
- Lavuri, R., Jindal, A., Umair, A., Naik, K. & Halibas, A. S. (2022). Exploring consumer antecedents of sustainable consumer purchase intentions: Evidence from emerging countries. Sustainable Development, 1-12. (Scopus), DOI : https://doi.org/10.1002/sd.2389
- Kaur, J., Lavuri, R. & Park, T. (2022). Purchase intention of organic foods: Are lifestyles of health and sustainability are the reason for my purchase decision?. Asia Pacific Journal of Marketing and Logistics, (ABDC), DOI : https://doi.org/10.1108/APJML-02-2022-0123
- Lavuri, R. (2022). Organic green purchasing: moderation of environmental protection emotion and price sensitivity. Journal of Cleaner Production, 368, (ABDC), DOI : https://doi.org/10.1016/j.jclepro.2022.133113
- Varma, I. G., Kaur, J., Lavuri, R. & Chanana, B. (2022). Impact of Spirituality on the Conspicuous Consumption of Fashion Consumers of Generation Z: Moderating Role of Dispositional Positive Emotions. International Journal of Emerging Markets, (ABDC), DOI : https://doi.org/10.1108/IJOEM-01-2022-0159
- Lavuri, R., Jindal, A. & Umair, A. (2022). How Perceived Utilitarian and Hedonic value influence online impulse shopping in India? Moderating role of Perceived Trust and Perceived Risk. International Journal of Quality and Service Sciences, (ABDC), DOI : https://doi.org/10.1108/IJQSS-11-2021-0169
- Lavuri, R., Charbel , J., Oksana , G. & David , R. (2022). Green Factors Stimulating the Purchase Intention of Innovative Luxury Organic Beauty Products: Implications for Sustainable Development. Journal of Environmental Management, 301, (ABDC), DOI : https://doi.org/10.1016/j.jenvman.2021.113899
- Ratri, P., Singh, A. & Lavuri, R. (2022). Integration of Industry 4.0 for the Smart and Sustainable Future of Healthcare Sector Post-COVID Era. Indonesian Journal of Sustainability Accounting and Management, 6(1), (ABDC), DOI : https://doi.org/10.28992/ijsam.v5i2.417
- Kaur, J., Lavuri, R., Parida, R. & Singh, S.V. (2022). Exploring the Impact of Gamification Elements in Brand Apps on the Purchase Intention of Consumers. Journal of Global Information Management, 31(1), 1-30. (ABDC), DOI : DOI: 10.4018/JGIM.317216
- Lavuri, R. (2021). Extending the theory of planned behaviour: Factors fostering on millennial intention to Purchase of Eco-Sustainable Products in an emerging market. Journal of Environmental Planning and Management, 65(8), 1507-1529. (ABDC), DOI : https://doi.org/10.1080/09640568.2021.193392
- Lavuri, R. (2021). Intrinsic factors affecting online impulsive shopping during the Coivd-19 in emerging markets.. International Journal of Emerging Markets, (ABDC), DOI : https://doi.org/10.1108/IJOEM-12-2020-153
- Erni, R., Lavuri, R. & Ardi , G. (2021). Purchasing eco-sustainable products: Interrelationship between environmental knowledge, environmental concern, green attitude, and perceived behavior. Sustainability, 13(9), (Scopus), DOI : https://doi.org/10.3390/su13094601
- Kaur, J., Parida, R., Ghosh, S. & Lavuri, R. (2021). Impact of Materialism on Purchase Intention of Sustainable Luxury Goods: An Empirical Study in India. Society and Business Review, 17(1), 22-44. (ABDC), DOI : https://doi.org/10.1108/SBR-10-2020-0130
- Lavuri, R. & Aileni, V. R. (2021). TV Advertisements: Assessing the moderating effect of Children's Pester Power on Parents Purchase Decision. Journal of Promotion Management, 28(5), 625-649. (ABDC), DOI : DOI: 10.1080/10496491.2021.2009613
- Lavuri, R., Gugyh , S. & (2020). Green Products: Factors Exploring the Green Purchasing Behavior of Southern Indian Shoppers. Indonesian Journal of Sustainability Accounting and Management , 4(2), 174-191. (ABDC), DOI : http://dx.doi.org/10.28992/ijsam.v4i2.229
- Lavuri, R. & Mathur, S. (2022). Antecedents of green purchase intention using theory of planned behaviour model: Evidence from India. Universal Business school Gaurkamat, Vadap, Kushivili, PO, Karjat, Maharashtra 410201:
- Lavuri, R. (2021). Extending the theory of planned behaviour: Factors fostering on millennial intention to Purchase of Eco-Sustainable Products in an emerging market. the 2nd International Conference - Strategies toward Green Deal Implementation: Water, Raw Materials & Energy Mineral and Energy Economy Research Institute Polish Academy of Sciences Division of Biogenic Raw Materials J. Wybickiego 7A, 31-261 Krakow Poland:
- Lavuri, R. (2023). Ride-Hailing Apps' Continuance Intention among Millennials in the Indian Emerging Market: A Mediation and Moderation Analysis, Exploring Business Ecosystems and Innovation Capacity Building in Global Economics (pp. 232-251 ). IGI Global, USA
Marketing management
consumer behaviour
Product and Brand management
Marketing research
Conducted a management development programme for industry officials on December 1–2, 2022, on impact-building leadership skills and emotional intelligence.
ICSSR-Post-Doctoral fellow-2019
UGC-JRF, 2011
UGC-NET, 2011
Editorial Board and reviewer for "Indonesian Journal of Sustainability Accounting and Management (ABDC, Web of Science).
Reviewer for Asia Pacific Journal of Marketing and Logistics (ABDC-A category) -Emerald
Reviewer for international journal of consumer studies (ABDC-A category)-Wiley
Reviewer for Journal of strategic Marketing (ABDC-A category) -Taylor & Francis
Reviewer for Journal of Cleaner Production (ABDC-A category) -Elsevier
Reviewer for Marketing intelligence & planning (ABDC-A category) -Emerald
Reviewer for British food journal (ABDC-B category) -Emerald