Digital has bucked trends, shifted perspectives, and galvanised innovation all around us. This is the time for marketers to leverage digital tools and re-engineer organisational roadmaps that make agile digital marketing a reality. To create and maintain an edge in today's complex and demanding marketplace, the Indian Institute of Management, Jammu, has launched the Executive Programme in Digital Marketing.
This programme is designed to help participants learn digital marketing tools and techniques and how to apply them with a core knowledge of marketing management. This programme is your answer to how you can engage and retain customers, and successfully achieve business objectives. Saddle up, and ride the digital wave to spur your career advancement.