Programme Overview:

The dynamic evolution of the digital landscape is constantly reshaping how consumers navigate through various stages of the purchasing funnel, transforming the way they search, compare, and ultimately make decisions when acquiring products or services. Recent advertising spend estimates show a significant shift towards digital marketing, with around 40% going to digital marketing compared to 60% for traditional media. Therefore, there is an emerging demand for professionals with Digital Marketing skills. Further, now is the time for marketers to leverage digital marketing for an efficient return on advertising spend along the consumer funnel of ToFu, MoFu and BoFu.

To create and maintain an edge in today's complex and demanding marketplace, the Indian Institute of Management, Jammu, has launched the Executive Programme in Digital Marketing Batch 4.

This executive training program delves into topics including digital marketing strategy, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social media marketing, Digital Analytics for driving website traffic, lead generation and sales. Further, evaluating the organic and paid campaigns for cost per click (CPC), Cost per lead (CPL), cost per acquisition (CPA) and Return on advertising spend (ROAS).

Embark on this transformative program tailored to immerse participants in the practical realm of digital marketing tools and techniques. Take the reins and ride the exhilarating digital wave to propel your career to new heights!