Faculty Data | Official Website of IIM Jammu| Indian Institute of Management Jammu Faculty Data | Official Website of IIM Jammu| Indian Institute of Management Jammu Faculty Data | Official Website of IIM Jammu| Indian Institute of Management Jammu

PRATEEK JAIN

Qualification
Associate Professor, Business Policy, Strategy & Entrepreneurship
Phone: 9810219341
Personal Website

Prateek is currently working with Indian Institute of Management, Jammu as Associate Professor of Practice in the area of Entrepreneurship.

He has got work experience of more than 22 years in Industry and Consulting. He had worked in the Industry for 15 years and after that he had worked in the Consulting & Training domain for 7 years.

During his tenure in the Corporate sector he had worked with some of the Indian, European, American & Japanese Organizations across various sectors; like Hero MotoCorp (Hero Honda), Yamaha India, Honda Cars India, Suzuki Motors, Carrier Airconditioning & Refrigeration, Putzmeister construction machines GmbH; among others.

Prateek is a Certified Management Consultant (CMC) from Consultancy Development Centre, DSIR, Govt. of India. He had handled both Domestic as well as International assignments in the area of Consulting and Training. Along with Private sector, he had also been actively involved in Consulting and Training activities with the Government sector, both Central as well as State governments.

His Ph.D research at IIT Delhi was in the area of Small & Medium Enterprises. It is a known fact that Entrepreneurs, Startups and Small & Medium Enterprises have to face various constraints and have limited resources. The findings discovered by him during his research with the help of various real life Case studies, along with other data; are very useful to device various tools, techniques & strategies which can facilitate the growth of Entrepreneurs, Startups and Small & Medium Enterprises.

Prateek had authored 3 Books in the area of Management; specifically for Entrepreneurs, Startups and Small and Medium Enterprises, which are available on many platforms including Amazon.

In his leisure time Prateek enjoys travelling to new places, meeting people and Reading. He believes in being adaptable and having a positive attitude in life and considers himself as a Life Long Learner.   

  • Ph.D (Marketing) from Indian Institute of Technology, New Delhi, Department of Management Studies (IIT Delhi) 
  • PGDM (Marketing & Strategy) from Indian Institute of Management, Lucknow (IIM Lucknow) 
  • B.E (Mechanical Engineering) from Mangalore University
  • Indian Institute of Management, Jammu as Associate Professor of Practice in the area of Entrepreneurship
  • Sr. Consultant with Growth Network Consulting Pvt. Ltd., Noida
  • Head (Marketing and Strategic Planning) with Putzmeister construction machines GmbH
  • Various Designations at: Carrier Airconditioning & Refrigeration, Suzuki Motors, Honda Siel Cars India, Yamaha India and Hero MotoCorp (Hero Honda)
  • Jain, P. (2016). Branding Small. ISBN 9781786354112: International conference on Brand Management IIT Delhi and Curtin University, Australia IIT Delhi: Emerald group publishing
  • Jain, P. (2014). Is know-how of Marketing required in Government sector. International conference on Management of Infrastructure University of Petroleum & Energy Studies New Delhi:
  • Jain, P. (2012). Marketing in government. Refereed International conference on Contemporary business Curtin Business School, Australia and IIT Delhi IIT Delhi:
  • Jain, P. (2021). Innovative Marketing: 30 Types of Marketing for Small & Medium Enterprises (First ed). https://bit.ly/BooksDrPrateekJain: Notion Press, Chennai. ISBN : 9781648699474
  • Jain, P. (2020). The Unique Indian Market: Doing Business in India (First ed). https://bit.ly/BooksDrPrateekJain: Notion Press, Chennai. ISBN : 9781636066011
  • Jain, P. (2019). Start your own Enterprise: The Must Know how guide for an Entrepreneur (First ed). https://bit.ly/BooksDrPrateekJain: Notion Press, Chennai. ISBN : 9781648998966
  • Entrepreneurship
  • Strategic Management
  • Marketing Management

Prateek is a Certified Management Consultant (CMC) from Consultancy Development Centre, DSIR, Govt. of India. He is also empanelled with the development programs arm of the United Nations (UN) as a resource person for its Global alliance program.

Prateek had worked in the area of Consulting & Training for 7 years, after having worked in the Industry for 15 years. Due to his substantial tenure with the Industry, he could understand the on-ground challenges being faced by the Industry & he served those gaps through various Consulting & Training activities.

He had handled both Domestic as well as International assignments in the area of Consulting and Training. He had travelled extensively all across India & also travelled to many parts of the World, on various Projects. 

Along with Private sector, he had also been actively involved in Consulting and Training activities with the Government sector, both Central as well as State governments. He had received recognition and appreciation letters from Union Ministry of Micro, Small and Medium Enterprises (MSME) and Union Ministry of Skill Development and Entrepreneurship, Govt. of India.


  • Qualified UGC-NET (National Eligibility Test) in the subject of Management conducted by the University Grant Commission (UGC), Ministry of Education
  • Had received recognition and appreciation letters from Union Ministry of Micro, Small and Medium Enterprises (MSME) and Union Ministry of Skill Development and Entrepreneurship, Govt. of India
  • Certified Management Consultant (CMC) from Consultancy Development Centre, DSIR, Govt. of India
  • Accredited by the World Bank group (IFC) as a certified Consultant & Trainer
  • Certified Trainer by the International Labour Organization (ILO) to deliver its training programs

  • Life Member, Noida Management Association (NMA)
  • Had been associated with many Colleges/Universities as a Resource person (as Adjunct/Visiting Faculty, as Mentor for Incubation/Incubator & Entrepreneurship development )