IIM JAMMU

Green Economy

Sustainable Vision for A Better Tomorrow

The Green Economy represents the most recent attempt to conceptualize the integration of economic activity and environmental wellbeing in a sustainable way. The approach to practical sustainability is envisioned and demonstrated to understand natural capital as a critical economic asset and a source of public benefits, especially for people at the base of the pyramid. The world still seems to be far from reaching the goal of the green economy which comprises a reconciliation of economic development with environmental concerns and potential resource scarcities. At large, the corporate and society have an essential role to play globally towards achieving an effective Green Economy model. The panel will discuss the modalities of such achievements with a specific focus on the corporate sector's role.