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Faculty

Faculty Data

SHIV SHANKAR YADAV

Sr. Research Associate Marketing
Qualification

PhD/FPM: JIIT University [JBS]
MBA : IILM Academy
BSc : Lucknow Christian College

E-mail: shiv[dot]iimj[at]iiml[dot]ac[dot]in
Teaching Interest
  • Marketing in the B2B environment
  • Services Marketing
  • Marketing in the Digital environment
  • Simulations
Research Interests
  • Interactions across B2B environment
  • Sustainable Consumption, Communication & Production in the organizational environment
  • Social Marketing