Dr. Kulwinder Kaur is an Assistant Professor in the area of Marketing at IIM Jammu. She holds a doctoral degree from the University Business School, Panjab University Chandigarh. Her research interest includes Electronic Word of Mouth (eWOM), Digital Marketing, Green Marketing, and Qualitative Research.
Before joining IIM Jammu, she has worked as an Academic Associate in the field of Marketing at the Indian Institute of Management, Nagpur (2019-2021). She has presented papers at various national and international conferences. She is a certified Publons reviewer and is also a reviewer for Journal of Global Marketing, Journal of Global Information Management and Journal of Scientific Research and Reports.
Ph.D. in Marketing from University Business School, Panjab University Chandigarh.