Dr Archana Shama is an Assistant Professor in the area of Marketing at the Indian Institute of Management Jammu. She has done her Ph.D. from the Department of Management Studies, Indian Institute of Technology Delhi, and has been associated with the Indian Institute of Management Bangalore as an Academic Associate.
Ms. Archana comes with 8 years of experience and has worked with Standard Chartered Bank as a financial consultant and later on with IKEA India private limited in the area of Marketing, Communication, and Customer Loyalty.
She has published research papers in leading national and international Journals. Her research work has been published and presented at several national and international conferences.
- Phd -Department of Management Studies, Indian Intitute of Technolgy Delhi
- MBA-Chakravati Rajagopalcharya Institute of Management, Barkatullah University
- BBA-Institute of Professional Education& Research, Barkatullah University
- Indian Institute of Technolgy Delhi
- Indian Insitute of Managment Bangalore
- IKEA India Private Limited
- Standard Chartered Bank
- Sharma, A. & Sagar, M. (2018). New product selling challenges (key insights in the ICT sector). Journal of Indian Business Research, 10(3), 291-319, 10(3), 291-391. (SCI/SSCI/ESCI)
- Sharma, A. & Sagar, M. (2016). University Branding:A Hierarchal Model Based on Factors Affecting Students’ Choices of Higher Education Institutions. Conference on Brand Management Indian Institute of Technology Delhi Delhi:
- Sharma, A., Gupta, H. K., Sagar, M. & Pandey, T. Emami Men’s Fairness Cream: Creating A New Product Category, (2019) Journal of Case Research , India 10, 2, (pp.21-32)
- Marketing Management
- Product Management
- Brand Management
- Service Marketing
- Integrated Marketing Communication