Aakash Kamble is a faculty in the Marketing area at IIM Jammu. He carries 12 plus years of experience in academics and industry. His work encompasses the research areas of business studies in marketing with focus areas in technology marketing; social media research; electronic commerce and online learning. He is the recipient of the Israel Government Scholarship 2017-18 for short-term research and has worked at the Department of Management, Bar-Ilan University, Ramat Gan, Israel. His research papers have appeared in the International Journal of Electronic Marketing and Retailing, International Journal of Business Information Systems, Asian Academy Management Journal, International Journal of Disaster Risk Reduction and Economics: The Open-Access, Open-Assessment E-Journal. He is also a reviewer for international journals like Electronic Commerce Research, Applied Computing and Informatics, Economics of Innovation and New Technology, International Review of Research in Open and Distributed Learning, Interactive Learning Environments, and Asia-Pacific Journal of Management Research and Innovation.