Faculty Data | Official Website of IIM Jammu| Indian Institute of Management Jammu Faculty Data | Official Website of IIM Jammu| Indian Institute of Management Jammu Faculty Data | Official Website of IIM Jammu| Indian Institute of Management Jammu

Baljeet Singh

Qualification
Assistant Professor, Marketing

Baljeet Singh is a faculty in the area of Marketing at IIM Jammu. He is a fellow of the Indian Institute of Management Indore. Prior to his FPM, he worked for FMCG majors-Nestle India Ltd and Hindustan Unilever Ltd. His primary research interests are in the areas of Marketing Channels (B-to-B). Specifically, he works on the issues related to stewardship orientation, network embeddedness, and destructive acts in channel relationships. His work has been accepted and presented at various academic conferences and seminars including those hosted by the Academy of Marketing-UK, the American Marketing Association-USA, ANZMAC-Australia, Penn State University-USA, and ISBM-Cambridge. He also represented India in Indian youth delegation to China.

  • Ph.D. (FPM)-Marketing, Indian Institute of Management- Indore, India, 2019
  • Fellow- Institute for the Study of Business Markets Ph.D. Seminar Course (IPSS), Penn State University, Smeal College of Business, USA 2016
  • MBA-Marketing, Apeejay Institute of Management -Jalandhar, India, 2008

  • Assistant Professor, Marketing: Indian Institute of Management-Jammu (Current)
  • Assistant Professor, Marketing: Indian Institute of Management Bodh Gaya 
  • Assistant Professor, Marketing: International Management Institute- Kolkata
  • Assistant Professor (Visiting), Marketing: Jaipuria Institute of Management - Indore
  • Hindustan Unliever Ltd.
  • Nestle India Ltd.
  • Singh, B., Shaikh, A. & Banerjee, S. (2023). The differential impact of e-service quality’s dimensions on trust and loyalty of retail bank customers in an emerging market.. Services Marketing Quarterly. (ABDC-B), (ABDC), DOI : https://doi.org/10.1080/15332969.2022.2161710
  • Singh, B., Singh, R. & Singh, P. (2022). Benchmarking performance of new venture travel intermediaries: Role of firm value and customer perceived value. Benchmarking: an International Journal (ABDC-B), (ABDC), DOI : 10.1108/BIJ-02-2022-0099
  • Singh, B. & Anand, A. (2019). Customer Stewardship Behavior and Stewardship Fatigue: A Conceptual Framework. Marketing Intelligence and Planning (ABDC-A), 38(3), 386-399. (ABS,ABDC), DOI : https://doi.org/10.1108/MIP-02-2019-0071
  • B. S. & P. N. (2024). Unveiling the connections: How brand anthropomorphism impacts purchase intention. Role of processing fluency. 9th PAN IIM World Management Conference IIM Sambalpur IIM Sambalpur:
  • Singh, B. (2017). Distributor Stewardship in Channel Relationships. Better Marketing for a Better World. Proceedings of the 2017 Winter American Marketing Association: American Marketing Association AMA Florida USA: AMA
  • Singh, B. (2016). Stewardship in channel relationships. Academy of Marketing Doctoral Colloquium Newcastle Business School AOM Northumbria University, Newcastle, UK:
  • Singh, B. & Prashant, S. (2016). Strategies at the Bottom of Pyramid in Emerging Economies: A case study of Maruti Suzuki India Ltd, International Business Environments and Operations (pp. 321-325 ). Pearson India Education Service, ISBN: 978-93-325-4822-0
  • Business to Business Marketing:
  • Sales & Distribution Management
  • Product and Brand Management:
  • Marketing Management I & II
  • Consumer Behaviour

  • Executive programme in Digital Marketing Batch 2; October 2023-April 2024
  • Management Development Programme for Branch Managers of Jammu and Kashmir Bank; January 2023
  • Management Development Programme for Chartered Accountants; December 2022
  • Executive programme in Digital Marketing Batch 1; October 2021-April 2022
  • Leadership Development Programme for members of Institute of Company Secretaries of India. April 2022 
  • Technical Education Quality Improvement Programme (TEQIP). Nov 2019, Jan 2020.

  • Teaching Excellence Award- 2022-23 for an average teaching feedback of 4.5 or above in PGP teaching for the second consecutive year.
  • Academic Excellence Award 2021-22 for performance in Teaching, Research, MDP, Institution building and General conduct.
  • Teaching Excellence Award- 2021-22 for an average teaching feedback of 4.5 or above in PGP teaching.
  • Fellow- AMA-Sheth Doctoral Consortium, June 2017
  • Doctoral Fellow- Academy of Marketing Doctoral Colloquium Bursary awarded £350.00, 4th-July 2016 Newcastle Business School, Northumbria University, Newcastle, UK
  • Fellow- Institute for the Study of Business Markets Ph.D. Seminar Series (IPSS), Penn State University, Smeal College of Business, USA 2016
  • Represented India in Indian youth delegation to China from 20th Aug 2015 to 27th  Aug 2015. Government of India. Ministry of Youth Affairs and Sports.
  • UGC-NET – 2012